Marketing Professional Services
Keyword(s):
Management consulting firms have been sensitive to management needs and quick to utilize whatever staff capabilities are necessary to satisfy that demand. However, these same firms have often been slow to recognize the marketing opportunities which have accompanied the changes in their field. This article discusses these changes, the reasons for a lack of organized marketing effort, the consequences of this marketing lag, and methods for effectively and ethically marketing professional services.
2016 ◽
pp. 63-105
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2000 ◽
Vol 2000
(1)
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pp. A1-A6
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Keyword(s):
2002 ◽
Vol 7
(1)
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pp. 49-73
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Keyword(s):
2003 ◽
Vol 24
(6)
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pp. 881-908
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Keyword(s):
1998 ◽
Vol 14
(1-2)
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pp. 37-51
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