scholarly journals Seeing information: Visual methods as entry points to information practices

2018 ◽  
Vol 50 (3) ◽  
pp. 229-238 ◽  
Author(s):  
Alison Hicks ◽  
Annemaree Lloyd
Keyword(s):  
Research Methods ◽  
Detailed Examination ◽  
Photo Elicitation ◽  
Visual Methods ◽  
Spatial Constraints ◽  
Visual Research ◽  
Visual Research Methods ◽  
Information Practices ◽  
Entry Points ◽  
Temporal And Spatial

Recognising the importance of exploring multimodal experiences of information, this paper provides a detailed examination of the scope of visual research methods within information practices research. More specifically, the paper will use the examples from one completed study (Lloyd and Wilkinson, 2017) and one ongoing study (Hicks, in progress) to discuss and provide a detailed examination of the use, affordances and limitations of two research methods that centre upon participant-created photographs: photo-elicitation and photovoice. Demonstrating that the use of photographs helps to evoke and communicate complex meaning as well as to mediate between linguistic, temporal and spatial constraints, this study highlights the continuing need to develop research methods that privilege participants’ understandings and perspectives.

One step closer to the field: visual methods in marketing and consumer research

2014 ◽  
Vol 17 (4) ◽  
pp. 300-318 ◽  
Author(s):  
Laila Shin Rohani ◽  
May Aung ◽  
Khalil Rohani
Keyword(s):  
Research Methods ◽  
Consumer Research ◽  
Marketing Research ◽  
Text Messages ◽  
Future Research ◽  
Visual Methods ◽  
Content Type ◽  
Visual Method ◽  
Visual Research ◽  
Visual Research Methods

Purpose – The purpose of this study is to examine the use of visual research methods in the area of recent marketing and consumer research. Design/methodology/approach – Content analysis was used to investigate visual method in articles from Journal of Consumer Research; Journal of Marketing; Journal of Marketing Research; Journal of Marketing Management; Consumption, Markets, and Culture and Qualitative Market Research. Abstract, key words and methodology sections of all articles published in these six journals from 2002 to 2012 were scanned to identify which of them applied visual methods in their studies. The selected articles were then closely analyzed to discover how visual research methods were used and in what manner did they contribute to the marketing and consumer behavior discipline. Findings – This study found that a growing number of marketing and consumer researchers utilized visual methods to achieve their research goals in various approaches such as cultural inventories, projective techniques and social artifacts. Visual method is useful when research deals with children who are not fully developed and able to comprehend text messages and also advantageous when investigating informants’ metaphorical thoughts about a subject or the content of their mind. Originality/value – This paper examined how visual methods have assisted marketing and consumer researchers in achieving their goals and suggests when and how researchers can utilize the visual methods for future research.

Can visual methods actually challenge hierarchies? A case study from Papua New Guinea

2017 ◽  
Vol 54 (3) ◽  
pp. 371-388
Author(s):  
Laura Simpson Reeves ◽  
Lauren Leigh Hinthorne
Keyword(s):  
Community Development ◽  
Research Methods ◽  
Papua New Guinea ◽  
Local Community ◽  
New Guinea ◽  
Visual Methods ◽  
Power Structures ◽  
Visual Research ◽  
Visual Research Methods

Abstract Visual research methods continue to be explored as a viable tool within community development, particularly amongst advocates for participatory approaches. It is widely agreed that visual research methods can assist participants in externalizing abstract concepts and create spaces for reflective dialogue. However, these methods are frequently used across the sector with little theorizing or critical reflection. Moreover, visual research methods and participatory processes are often conflated. There is also an assumption that visual research methods, particularly when used in development contexts, can disrupt power structures. This research draws on a case study from Papua New Guinea (PNG) to modestly challenge this assumption and, in doing so, argues for more critical and reflexive practice across community development. The article critically analyses a workshop held in rural PNG in 2013 that employed a visual multimethod approach. The workshop took place over four days with the aim of creating a local community development plan. Perhaps unsurprisingly, we found that while the visual research methods used in PNG demonstrated evidence of shifting some power structures, this was not necessarily because of the method or methods themselves, and was actually more closely linked to the locale in which we facilitated the method(s).

Book Review: The Sage Handbook of Visual Research Methods

2015 ◽  
Vol 14 (2) ◽  
pp. 243-248
Author(s):  
Dylan Yamada-Rice ◽  
Eve Stirling ◽  
Lisa Procter ◽  
Maram Almansour
Keyword(s):  
Research Methods ◽  
Visual Research ◽  
Visual Research Methods

scholarly journals Weddings and Thai Women: The Construction of Weddings and the Portrayal of Thai Women Through Wedding Stories in Thai Wedding Magazines

MANUSYA ◽  
2017 ◽  
Vol 20 (1) ◽  
pp. 33-51
Author(s):  
Permtip Buaphet
Keyword(s):  
Research Methods ◽  
Textual Analysis ◽  
Thai Women ◽  
Visual Research ◽  
Visual Research Methods ◽  
Primary Resource ◽  
The Social ◽  
Social Arrangements ◽  
The Ideal

Thai wedding magazines have been a primary resource for Thai women seeking wedding planning information. This study analyses the construction of weddings and investigates the portrayal of brides within the context of Thai wedding magazines by combining textual analysis and visual research methods. It investigates the social arrangements indicated in these magazines and the associated wedding ideology represented. Data for analysis is based on three magazines (Wedding Guru, We, and Love Wedding Magazine). There were twenty-two magazine issues and one hundred and thirty-two stories in total, covering the period from November 2014 – October 2015. These magazines are targeted at women in their 20s and older. The study reveals how Thai wedding magazines formulate the meaning of weddings and the role of Thai wedding magazines in the transmission of particular ideas about desirable weddings in Thai society, while also reinforcing notions of what constitutes the ideal life for women. Findings in terms of the content indicate that weddings and women as brides in Thai wedding magazines are constructed only in positive ways. That is to say, weddings and the act of becoming a bride are constructed as examples of an already achieved ‘ideal’ life.

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