Integrating Business Communication Skills into a Buyer-Behavior Course Project

1995 ◽  
Vol 58 (1) ◽  
pp. 16-19
Author(s):  
Alan P. Wunsch ◽  
Chuck Tomkovick
Keyword(s):  
Communication Skills ◽  
Team Teaching ◽  
Business Communication ◽  
Buyer Behavior ◽  
Electronic Communications ◽  
Business Courses ◽  
Entry Level ◽  
Hiring Criteria ◽  
Marketing Educators

Marketing educators have long recognized the need for strengthening their students' business communication skills. Recruiters routinely consider superior communica tions skills as essential hiring criteria when filling entry- level marketing positions. Additionally, marketing students consistently rate communication-intensive business courses as among those most helpful to them in preparing for their business careers. This paper discusses an undergraduate buyer-behavior course project targeted at improving stu dents' business communication skills through a team- teaching project. The paper highlights the value of integrating written, oral, and electronic communications pedagogy with buyer-behavior course instruction and then outlines the project from a "how-to-do-it" perspective.

Do Interns Know What They Think They Know? Assessing Business Communication Skills in Interns and Recent Graduates

2019 ◽  
Vol 82 (2) ◽  
pp. 202-213 ◽  
Author(s):  
Stephanie G. Schartel Dunn ◽  
Peggy L. Lane
Keyword(s):  
Communication Skills ◽  
Interpersonal Skills ◽  
Business Schools ◽  
Business Communication ◽  
Business Curriculum ◽  
Perceived Importance ◽  
Recent Graduates

This article extends a dialogue regarding how (and what) communication skills are stressed within business schools, which should be regularly examined and updated. Specifically, this article addresses which skills interns and employers perceive as important. Results indicate that interns and their supervisors have similar perceptions of which communication skills are most important. Furthermore, emphasis placed on communication skills in the business curriculum did not necessarily translate to perceived importance by the interns. Skills employers perceived to be important were compared with adequacy of interns’ skills. Writing, proofreading, interpersonal skills with customers, and listening were among the skills interns lacked.

Assessing Competency in Business Writing

1998 ◽  
Vol 61 (4) ◽  
pp. 83-91 ◽  
Author(s):  
Iris I. Varner ◽  
Paula J. Pomerenke
Keyword(s):  
Communication Skills ◽  
Reliability And Validity ◽  
Business Communication ◽  
Business Writing ◽  
Holistic Scoring ◽  
Local Conditions ◽  
Good Assessment ◽  
Custom Made ◽  
Writing Competency ◽  
Improve Instruction

Assessing the level of improvement of students' writing competency during a semester is becoming increasingly important for business communication instructors. When conducting an assessment, instructors need to be aware of issues that will affect reliability and validity. They need to develop cleargoals at the beginning; for example, good assessment strives to improve instruction and to develop students' communication skills. Because different schools have different missions and operate in different environments, a custom-made instrument will ensure that the assessment fits the local conditions. Before con ducting the assessment, the instrument needs to be validated for specific use, and scorers must be trained in holistic scoring to reach an overall assessment.

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