RHETORICAL ANALYSIS AT THE SERVICE OF BUSINESS COMMUNICATION: GENDER-BASED DIFFERENCES IN STUDENTS' PERCEPTION OF THE SPEAKER

The paper points out the benefits of rhetorical analysis and rhetorical criticism in developing business communication skills. At Zagreb School of Economics and Management, both the American and the European approach to business communication have been combined, with LSP courses taught in the first year and business communication and rhetoric courses taught in the second year. An experiment was conducted on a sample of 99 students, including 57 female and 42 male participants, who were asked to assess the teenage activist Greta Thunberg and her speech at the UN Climate Action Summit in 2019. The research focused on the role of the gender in perception of quality, attractiveness of the speech, the use of ethos, pathos and logos, persuasiveness and the influence potential. The results showed that male students gave lower grades to Greta and her speech, unlike the female students, who would also be more willing to change their behavior as the result of listening to Greta’s speech. Nevertheless, these differences were statistically significant only for a limited number of questions. The potential gender bias to speakers should be addressed in the rhetoric and business communication course design. Exposing students to a diverse set of speakers increases their critical thinking skills, ensuring higher objectivity and bias-free assessment of speakers including their peers.

Model of Communication Effectiveness in the Mentoring Process

In this paper the authors analyse the conditions of effective communication in the mentoring process. In the literature on the subject effective business communication is considered as a key to planning, leading, organizing and controlling the resources of organizations to achieve their objectives. Still, communication models in the mentoring network have not been of interest to researchers yet. The aim of this study was to identify the factors that influence the effectiveness of communication in the mentoring process. The authors created a theoretical model of communication in the mentoring process which became a basis for primary research conducted among 103 mentors and 119 mentees in Poland. It occurred that the factors influencing the effectiveness of communication in the mentoring process are similar in both groups. Next, the authors incorporated the Exploratory Factor Analysis and Cronbach’s alpha reliability test of different factors influencing the effectiveness of communication in the mentoring process. The results proved that all the developed scales demonstrated reliability above the recommended threshold. The final stage involved developing a regression model which allowed to identify the factors influencing the effectiveness of communication in the mentoring process. Those factors are: non-verbal channels and tools of communication, written and oral channels and tools of communication as well as social engagement in the mentoring process.

University Students’ Attitudes to Soft Skills in Business Communication Training

Nowadays learning Russian in business communication is a major part of vocational education and training and within this academic subject it is possible for university students to develop soft skills. This research examined the formation, development and application of a universal set of soft skills to help graduates adapt to the modern labor market. The study was conducted with 196 first-year students in the Vladivostok State University of Economics and Service. A subjective scale technique was applied using a survey-questionnaire. The data were processed using systematization and generalization methods. The results showed that subjective attitudes to the application of soft skills were developed in students studying Business Russian. The building of soft skills helps students use knowledge in practice and to increase their motivation for personal professional growth and development. The research revealed that 21 out of 24 declared soft skills are actively formed in students in the course of teaching. In addition, the analysis gave an objective view of the abilities, interests and tendencies of each student. This information is necessary to improve the educational process. The results of the research play an important role in the development of the theory of competence model of successful modern graduates. The research results can be used by universities to develop and improve working curricula in accordance with the requirements of new educational standards.

Thematic Representation and Linguo-Cognitive Structure of the Businesswoman Image from the Perspective of Gender-Professional Axiology

The article is devoted to the field modeling of the verbal representation of the stereotypical image of a businesswoman - a new phenomenon in the Russian mentality. A comprehensive description is carried out in the sociolinguistic, linguo-cognitive, discursive and gender aspects based on the integrative cognitive-functional analysis of the linguo-culturally marked components of the stereotype image by the methods of a semantic-cognitive, discursive, contextual, conceptual analysis, the method of field modeling and interpretation of the data obtained. The described fragment of the worldview is a pioneering field of comprehension of new phenomena of reality in the framework of the analysis of business discourse and national conceptual spheres. The empirical material of the study was the results of a survey of professional feminine and masculine groups. The nucleus of the heterostereotype of a businesswoman was revealed, based on the ideas enshrined in the minds of the male entrepreneurs - feminine strategies of business communication and an integral set of roles and status positions of the performer and assistant, in which the leading place is given to men, and the secondary - to women. In addition, the analyzed linguistic material demonstrated the transformation of traditional female roles of a wife and a mother towards male roles of a breadwinner and a leader. So, the autoimage of a businesswoman is a complex cognitive structure that includes a set of social roles and functions, numerous gender prescriptions and stereotypes. The nucleus of auto-representations of a businesswoman has also made up a cognitive attribute of female business communication strategies. The feminine role-playing set, according to the women entrepreneurs, includes the traditional roles of a housewife, a mother, a wife, a weak woman, a parity spouse and a hybrid feminine-masculine image. According to the study, the actualization of new feminine roles does not eliminate the socio-cultural background of a womans development in society, but tends to preserve traditional female behavior patterns in combination with components determined by civilizational processes.

KOMUNIKASI BISNIS, DAN MOTIVASI BERPRESTASI SEBAGAI FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN

The objective of this research to obtain information relating to the influence business communication , achievement motivation on performance of Perumnas marketing employees. This Research has been carried out using regretion analysis.in this study, 320 employees of the third level housing company in jabotabek as population were randomly selected as analysis unit of along with 78 samples along with the thirfd caracteritics study. The results showed that (1) communication business has significant effect on the employees work performance (2) achiement motivation has sigficant effect on employee work performance (3) communication business and achiement motivation has significant effect on the employees work performance. The result of the studies show that business communication, achievement motivation is an important determinant of the employee work performance.Based on these findings it can be concluded that any change or variantions that occur in the work performance of perumnas employees have been influenced by business communication and achievement motivation Therefore business comunication, and achievement motivation must be included in the strategic planning of human resource development in increasing the work performance of perumnas employees, but need to consider other varables needed to work performance is influenced by variation in business communication , and achievement motivation Keywords: .

Communication Bandwidth Prediction Technology for Smart Power Distribution Business in Smart Parks

Accurate prediction of power business communication bandwidth is the premise for the effectiveness of power communication planning and the fundamental guarantee for regular operation of power businesses. To solve the problem of scientifically and reasonably allocating bandwidth resources in smart parks, communication bandwidth prediction technology of intelligent power distribution service for smart parks is proposed in this paper. First, the characteristics of mixed service data arrival rate of power distribution and communication mixed services in smart parks were analyzed. Poisson process and interrupted Poisson process were used to simulate periodic and sudden business of smart parks to realize accurate simulation of the business arrival process. Then, a service arrival rate model based on the Markov modulation Poisson process was constructed. An active buffer management mechanism was used to dynamically discard data packets according to the set threshold and achieve accurate simulation of the packet loss rate during the arrival of smart park business. At the same time, considering the communication service quality index and bandwidth resource utilization, a business communication bandwidth prediction model of smart parks was established to improve the accuracy of business bandwidth prediction. Finally, a smart power distribution room in a smart park was used as an application scenario to quantitatively analyze the relationship between the communication service quality and bandwidth configuration. According to the predicted bandwidth, the reliability and effectiveness of the proposed method were verified by comparison with the elastic coefficient method.

PEDAGOGICAL PRINCIPLES OF PREPARATION OF THE FUTURE HAIRDRESSER FOR PRODUCTIVE BUSINESS COMMUNICATION

Communicative training of future service workers is a wide field for pedagogical research in the field of vocational (vocational) education. This is especially true of the training of a hairdresser - a master whose work involves close physical and emotional contact with clients and requires him to be able to build confidence, to act in each case not only technically but also psychologically competent. The article argues for the need to form in the context of professional training of the future specialist in the field of services of his communication skills. The principles of professional interaction of the future hairdresser are formulated, which, according to the author, are the basis of productive business communication (tolerance, integrity, balance of business and personality-oriented communication, priority of client interests, cooperation and compromise, objective self-esteem). The importance of educational modeling of communicative situations as a method of adjusting the individual communicative style of the future service worker is revealed. This ability must be formed over the years, based, in particular, on the possibilities of educational modeling. We see the development of its content and methodological support as an actual direction of our further research.

Impact of Modern Communication Channels on Business Processes

Business organizational communication, due to digitalization and transformations that take place in this sense in all business processes, takes a significantly different form from the one that used to be usually up to recently. Online business communication is usually more economical and faster than offline communication, and this reflects its important advantages, but the lack of contact can be one of the disadvantages and can lead to information overload and reduced concentration of recipients. The pandemic, which has driven businesses to focus on digital communication channels as much as possible, certainly has a significant impact on accelerating this change. Determining the extent to which these channels are optimal for overall business and communication processes is the focus of this paper, which presents secondary research of available scientific theory. The aim of this paper is to gather in one place the known scientific facts and determine in which future direction research of business communication should go. The paper shows the impact of the need to adapt to new communication channels on stress levels and points to the problem of a lack of feedback with nonverbal signals that are common in traditional contact communication (which is not online). In addition, the results indicate increased use of written business communication, which raises questions about the increased need for education in this regard. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Laughter as Strategies in Business Communication Between Thai and Burmese Professionals

Laughter is not just an element in human communication that signifies happiness and enjoyment, it can be used as a communication strategy to lubricate successful interaction including business communication. Nonetheless, not many studies have paid attention to laughter in business communication. Therefore, this paper sheds light on how Thai and Burmese participants used laughter in a restaurant and in a business meeting in Yangon, Myanmar. Audio data was collected together with various pieces of ethnographic data, for example, participant observations reported from extensive field notes, semi-structured interviews and audio recordings. The analysis was based on the classification of laughter adopted from Hayakawa (2003), and Murata and Hori (2007). The findings reveal that laughter is deployed as a communication strategy with different purposes such as to make fun of work, to ease tension and to threaten other interlocutors and unveil those factors which stimulate the laughter in informal and formal settings.