scholarly journals Notes towards a typology of the DIY institution: Identifying do-it-yourself places of popular music preservation

2013 ◽  
Vol 16 (5) ◽  
pp. 513-530 ◽  
Author(s):  
Sarah Baker ◽  
Alison Huber
Keyword(s):  
Author(s):  
Jay Beck

Punk rock, as a movement within popular music, sought to differentiate itself from prior forms of commercial rock in both sound and attitude. Anti-corporate and anti-consumerist in orientation, punk’s guiding maxim of “do it yourself” was about taking control of the means of production and shifting the musical form outside of the nexus of capitalism. This chapter examines the resultant effects and contradictions surrounding the use of punk music in television advertisements from the 1990s to the 2010s. The advertising industry initially kept their distance from punk until after the self-appointed architect of punk style, Malcolm McLaren, began writing original music for ads in 1990. From Iggy Pop seducing Royal Caribbean customers to The Clash hawking Jaguars, punk has proven to be a lucrative way for advertisers to connect to a demographic group who define themselves as anti-consumerist.


Author(s):  
Albin J. Zak

In 1958, record producer Mitch Miller vehemently criticized the state of Top 40 radio. He argued that DJs were pandering excessively to the tastes of teenagers and playing low-quality popular music. This criticism was aimed largely at rock and roll records produced by the low-budget, independent recording firms with whom he now found himself in competition. This chapter traces the development of the major-labels’ novel pop music production practices in the 1950s, specifically the use of overdubbing, unconventional arrangements, added reverb, and Foley effects. These techniques are compared with indie-label recording, which captured more populist genres with less expensive postproduction capabilities. Finally, the chapter traces the aesthetics of DIY (do-it-yourself) records made by amateur musicians-turned-radio-stars, and concludes with a discussion of the lasting effects of these 1950s pop music crosscurrents.


Author(s):  
Christopher Cayari

Musicians’ drive to be productive on the Internet led to the development of practices that can inform popular music education. Expanding the concept of popular music education to include online participatory culture practices provides inspiration for musicking online relevant not only in times of uncertainty (like during mandated quarantines experienced during the COVID outbreak in 2020), but also during times of prosperity when practices can be explored in classrooms and during leisure time. In this article, the author discusses three dispositions towards online musicking: DIY-disposition (do-it-yourself), DIWO-disposition (do-it-with-others) and DIFO-disposition (do-it-for-others). The development of these dispositions leads to online and musical literacies that help develop the skills needed for online musicking and performance. This text offers a creation theory about approaching online musicking that can be applied to new technologies and media as online platforms appear and fade on the Internet.


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