Recent statistics about the mobile phone market in Brazil state that for every 100 inhabitants there are 130 mobile phones. Despite the euphoria that those numbers bring to business, the social uses of mobile technology in Brazil tells a lot about Brazilian society and culture itself, and show a more complex picture than merely a marketing phenomenon. The authors examine subversive cell phone use in Brazil against the background of the cell phone use worldwide and the social implications of that cell phone use. As soon as a technology is implemented in a culture, it is possible to observe uses that were not intended by the inventors or producers of that technology. People create different strategies to take advantage of the new resource. Using social interaction theories and an ethnographic approach in the natural setting of cell phone use in Brazil, the authors observed how people use the mobile phone technology for interpersonal communication. This chapter addresses three subversive uses of mobile technology, namely, i.) strategies of mobile phone coding; ii) SIM card management; and iii) criminal uses of mobile phones.
