Book review: Jason Chambers, Madison Avenue and the Color Line: African Americans in the Advertising Industry. Philadelphia, PA: University of Pennsylvania Press, 2008. 322 pp. ISBN 978—0812240474 (hbk)

2009 ◽  
Vol 9 (3) ◽  
pp. 419-422
Author(s):  
Charles McGovern
Keyword(s):  
African Americans ◽  
University Of Pennsylvania ◽  
Color Line ◽  
Advertising Industry ◽  
Madison Avenue

Positive Realism

2017 ◽  
Author(s):  
Jason P. Chambers
Keyword(s):  
United States ◽  
New York ◽  
African Americans ◽  
The United States ◽  
Business Community ◽  
Advertising Industry ◽  
Madison Avenue ◽  
The Creation ◽  
Strategic Relationships

New York City’s Madison Avenue has long been considered the center of advertising in the United States. Yet for African Americans in the industry, Chicago is much more representative of their experiences in and contributions to advertising. This chapter examines the early professional and entrepreneurial life of Thomas J. Burrell, founder of Burrell Advertising. It analyzes the creation of his advertising technique known as “Positive Realism” in representing blacks’ in advertisements as well as his contributions to the development of the network of blacks Chicago’s business community. Additionally, this chapter focuses on the strategic relationships Burrell built within the advertising industry and with individuals who worked for clients like McDonald’s. These relationships enabled Burrell to build of the most successful agencies in advertising history.

Book review

2003 ◽  
Vol 51 (3) ◽  
pp. 369
Author(s):  
Z. Berzsenyi
Keyword(s):  
New York ◽  
Mathematical Models ◽  
Crop Growth ◽  
Growth And Yield ◽  
Madison Avenue

A. R. Overman and R. V. Scholtz III.: Mathematical Models of Crop Growth and Yield. Marcel Dekker, 270 Madison Avenue, New York, NY 10016. 2002. Hardcover, 344 pp., 150.00. ISBN 0-8247-0825-3.

Between christ and caliph [Book Review]

2019 ◽  
Vol 15 ◽  
pp. 146-147
Author(s):  
John D'Alton
Keyword(s):  
University Of Pennsylvania

Review(s) of: Between christ and caliph, by Weitz, Lev E., (Philadelphia: University of Pennsylvania Press, 2018) hardcover, 340 pages, AUD 61.00; ISBN 9780812250275.

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