Madison Avenue and the color line: African Americans in the advertising industry

2008 ◽  
Vol 45 (11) ◽  
pp. 45-6274-45-6274
Author(s):  
Jason P. Chambers

New York City’s Madison Avenue has long been considered the center of advertising in the United States. Yet for African Americans in the industry, Chicago is much more representative of their experiences in and contributions to advertising. This chapter examines the early professional and entrepreneurial life of Thomas J. Burrell, founder of Burrell Advertising. It analyzes the creation of his advertising technique known as “Positive Realism” in representing blacks’ in advertisements as well as his contributions to the development of the network of blacks Chicago’s business community. Additionally, this chapter focuses on the strategic relationships Burrell built within the advertising industry and with individuals who worked for clients like McDonald’s. These relationships enabled Burrell to build of the most successful agencies in advertising history.


Author(s):  
Emily Ruth Rutter

In 1975 the historian John Holway incredulously observed, “In America’s national baseball library, half the history of baseball was missing!” (xvii). Although African Americans had been actively engaged in the national pastime for over a century when Holway made these comments, the National Baseball Hall of Fame and Museum in Cooperstown, New York, had neglected to include their experiences behind the color line. In ...


Author(s):  
Melissa Milewski

From 1865 to 1950, when the financial futures of their families were on the line, black litigants throughout the South took on white southerners in civil suits. In almost a thousand civil cases across eight southern states, former slaves took their former masters to court, black sharecroppers litigated disputes against white landowners, and African Americans with little formal education brought disputes against wealthy white members of their communities. As black southerners negotiated a legal system with almost all white gatekeepers, they displayed pragmatism and a savvy understanding of how to get whites on their side. They found that certain kinds of cases were much easier to gain whites’ support for than others. In the kinds of civil cases they could litigate in the highest courts of eight states, though, they were surprisingly successful. In a tremendously constrained environment where they were often shut out of other government institutions, seen as racially inferior, and often segregated, African Americans found a way to fight for their rights in one of the only ways they could. This book examines how black southerners adapted and at times made a biased system work for them. At the same time, it considers the limitations of working within a white-dominated system at a time of great racial discrimination and the choices black litigants made to have their cases heard.


Author(s):  
Max Krochmal

This chapter describes the formation of a coalition between African Americans and Mexican Americans in San Antonio. The experiments in San Antonio in the fifteen years after World War II laid the foundation for future collaboration across the color line.


Author(s):  
Matthew J. Cressler

This chapter begins with the ten Black bishops declaring in 1984 that Black Catholics should be “authentically Black and truly Catholic.” It contrasts this statement with the story of Mary Dolores Gadpaille, who argued in 1958 that Catholicism “lifted her up above the color line.” It juxtaposes these two examples in order to introduce readers to the central questions that govern the book. Why did tens of thousands of African Americans convert to Catholicism in the middle decades of the twentieth century? What did it mean to be Black and Catholic in the first half of the twentieth century and why did it change so dramatically in the thirty years that separated Gadpaille from the bishops? How would placing Black Catholics at the center of our historical narratives change the ways we understand African American religion and Catholicism in the United States? The chapter situates the book in scholarship and briefly introduces readers to Black Catholic history writ large.


Author(s):  
Victoria L. Evans

After some discussion of the impact of the automobile on the shape of the twentieth-century American city, Chapter 4 ("Imitation of Life and the Depiction of Suburban Space") contrasts John Stahl's 1934 adaptation with Sirk's 1959 cinematic version of Fanny Hurst's best-selling 1933 novel. Among other things, this comparison shows how the director has inscribed the "color line" that divided African-Americans from whites after World War II into Lora Meredith's leafy suburb in the later remake. The historically informed interpretation of the built environment that supports this conclusion also establishes the general context for the final section of this book, which consists of two architectural case studies that are each devoted to one particularly significant film.


2006 ◽  
Vol 93 (3) ◽  
pp. 923-923
Author(s):  
J. W. Trotter
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