Television was a key to the growth and success of the NFL. It provided half of the League’s revenue, it was a marketing tool of great power, and the NFL came to dominate the television industry. Television played a key role in the success of the AFL while at the same time the NFL was developing its relation with CBS. The Blackout rule of 1953 and the Sports Broadcasting Act of 1961 were important developments in this relationship. Pete Rozelle was a marketing genius and cultivated a relationship with the networks and Madison Avenue advertising firms. The Merger set the stage for further television growth for the NFL and the creation of Monday Night Football produced a new bonanza of revenue as MNF became a cultural icon. The entrance of cable television, ESPN and Turner Sports, and the creation of the FOX Network provided more revenue opportunities. The NFL Network, Thursday Night Football, Sunday Night Football, expanding tiers of playoff games, the emergence of the Super Bowl, and the televising of the NFL Draft, added to the power of the NFL economically and culturally. Technology aided and abetted all these developments including satellites, DirecTV, the personal computer, the internet, the wireless phone, electronic games, and multiple forms of social media, and all were absorbed and exploited by the NFL.