Strategic Role of Mandated Corporate Social Responsibility: The India Story

The concept of corporate social responsibility (CSR) is changing from charity and philanthropy to structures and mandates; from voluntary to statutory! Moreover, with the introduction of this mandated CSR in India, there is a sudden surge in CSR research and the differences in the concept of CSR between developed and developing countries have become evident. It is in this perspective that this research aims to study the macro structure of CSR in India; understand its CSR mandate and document the different tenets of this CSR mandate as found in literature. In the micro context, it also analyzes the mediating role of the (variable) corporate social responsibility (VCSR) between strategic management and firm performance.

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Corporate social responsibility and firm performance: The mediating role of marketing competence and the moderating role of market environment

Asia Pacific Journal of Management ◽

10.1007/s10490-015-9409-0 ◽

2015 ◽

Vol 32 (2) ◽

pp. 505-530 ◽

Cited By ~ 51

Author(s):

Xuan Bai ◽

Jeanine Chang

Keyword(s):

Corporate Social Responsibility ◽

Firm Performance ◽

Social Responsibility ◽

Market Environment ◽

Mediating Role ◽

Corporate Social ◽

Moderating Role

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The Mediating Role of Employee Commitment in the Relationship Between Corporate Social Responsibility and Firm Performance in Serbia

SAGE Open ◽

10.1177/21582440211037668 ◽

2021 ◽

Vol 11 (3) ◽

pp. 215824402110376

Author(s):

Slobodan Marić ◽

Nemanja Berber ◽

Agneš Slavić ◽

Marko Aleksić

Keyword(s):

Corporate Social Responsibility ◽

Firm Performance ◽

Social Responsibility ◽

Direct Effect ◽

Employee Commitment ◽

Research Results ◽

Mediating Role ◽

Corporate Social ◽

The Relationship

This study aims to increase the knowledge on relations between corporate social responsibility (CSR), employee commitment, and firm performance in Serbia. The theoretical part of the article analyzes the relations between CSR and firm performances, as well as CSR and employee commitment, based on available world-wide research results. The empirical part of the article presents the research results for large companies in Serbia, regarding the relations between CSR and firm performance, CSR and employee commitment, and the mediating role of employee commitment on the relationship between CSR and firm performances. The sample consists of 53 large companies, each with more than 250 employees. The database was compiled between October 2019 and March 2020 using self-developed questionnaires. PLS-SEM analysis was implemented to uncover the relationship that exists between the variables. The authors determined that there was no direct effect of CSR on firm performances, but positive, statistically significant effects on employee commitment. Although the direct effect is missing, employee commitment has a positive mediation effect on CSR-firm performance link. The concluding part of the article outlines the theoretical and practical implications, acknowledges research limitations, and offers future research directions.

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The effect of internal corporate social responsibility practices on firm performance: the mediating role of employee intrapreneurial behaviour

Review of Managerial Science ◽

10.1007/s11846-021-00473-w ◽

2021 ◽

Author(s):

Huynh Thi Thuy Giang ◽

Luu Tien Dung

Keyword(s):

Corporate Social Responsibility ◽

Firm Performance ◽

Social Responsibility ◽

Mediating Role ◽

Corporate Social

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The Mediating Role of Employee Intrapreneurial Behavior in Nexus between Constructs of Internal Corporate Social Responsibility Practices and Organizational Outcomes

Journal of Asia-Pacific Business ◽

10.1080/10599231.2021.1905494 ◽

2021 ◽

pp. 1-21

Author(s):

Luu Tien Dung

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Organizational Outcomes ◽

Mediating Role ◽

Corporate Social

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Impact of strategic management, corporate social responsibility on firm performance in the post mandate period: evidence from India

International Journal of Corporate Social Responsibility ◽

10.1186/s40991-020-00052-4 ◽

2021 ◽

Vol 6 (1) ◽

Author(s):

Nayan Mitra

Keyword(s):

Corporate Social Responsibility ◽

Firm Performance ◽

Social Responsibility ◽

Strategic Management ◽

Emerging Economies ◽

Brand Building ◽

The Government ◽

To Come ◽

Key Aspects ◽

Corporate Social

AbstractCorporate Social Responsibility (CSR) is like a chameleon, that changes its colour according to the context it is in. In the developed economy, it takes the form of sustainability and/ or philanthropy, whereas, in emerging economies, it speaks the language of religious, political and/ or mandated CSR. India, in recent times came into the limelight with its mandated CSR policy that was incorporated into its Companies Act 2013, which became operational from the financial year 2014 - 2015. Mandated CSR is thus a new area of study that is based on the philosophy that ‘CSR should contribute to the national agenda in emerging economies,’ under some statutory guidelines as laid down by the Government.But, business houses, do look for maximising its profit. Profit can be financial and/ or non-financial. If not money, then at least the effort must be compensated with reputation, image, that helps in brand building! And, to have this as an objective, their efforts should be strategic! But, does all strategies work? With these questions and conceptual thinking, this empirical research aims to identify the key aspects of Strategic Management, CSR and Firm Performance and establish relationship between them; apart from developing a valid and reliable scale to do so. This is indeed one of the first researches and documentations done among the large Indian firms in India immediately in the post mandate period and thus forms a base for understanding the CSR dynamics in the years to come.

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