1998 ◽  
Vol 44 (1) ◽  
pp. 69-72
Author(s):  
Sashibhusan Rath
Keyword(s):  

Author(s):  
Timothy Walton
Keyword(s):  

2020 ◽  
Vol 2 (1) ◽  
pp. 38
Author(s):  
Fenny Widyani Hartanto ◽  
Maria Yoshephine Dwi Hayu Agustini

Sun Tzu’s strategy is actually an art of war used by Chinese military under Sun Tzu to win the war. Its application has been widespread beyond the military strategy. It has also been adopted for business strategy. This manuscript is to examine applicability of Sun Tzu’s strategy on marketing. In particularly it examines if Sun Tzu’s strategy can be applied as marketing strategy. Review manuscripts in related topics and a case study on a company are the method for the examination. The result indicates that Sun Tzu’s strategy is applicable in marketing and can be related with specific marketing terms.


2021 ◽  
pp. 88-103
Author(s):  
K. M. Fierke

This chapter examines two of the most famous grand strategies with origins in Asia, identified with Sun Tzu and Gandhi. On the surface they would appear to be unfit for comparison. While Sun Tzu belongs to a tradition of military strategy, and is now part of the classical canon, Gandhi is identified with the nonviolent strategy of nonstate actors. The intention in examining the two together is to explore a family resemblance in their respective conceptions of grand strategy, even while recognizing that they are very distinct. After setting out some broad contrasts regarding cosmology, ontology, and epistemology, the chapter zooms in on the relevance of these points more specifically for understanding Sun Tzu or Gandhi. It concludes with some reflections on why the contrasts are important in a globalizing world. Both cases highlight the importance, if possible, of achieving objectives without recourse to military force, which, it argues, arises from a relational cosmology, where harmony and diversity coexist, and in which truth is not uniform but multiperspectival.


Author(s):  
Mie Augier ◽  
Jerry Guo
Keyword(s):  

Author(s):  
W. David Winner ◽  
Rushton S. Ricketson

The Inventory of Leader Sternness (ILS) is a new leadership construct designed to measure sternness in an adult self-directed leader. Sternness, as a leadership construct, is derived from the writings of Sun Tzu in The Art of War as proposed by Carr, Coe, Derrick, and Ponton (2007). Winner (2008) developed the ILS to measure three co-occurring behavioral intentions of sternness: (a) a willingness to establish obedience through rewards and punishments within limits, (b) consistency in actions to ensure good behavior through rituals and respect, and (c) a determination to do the difficult tasks of leadership. The ILS is a valid and reliable instrument for use in the assessment of sternness in an adult self-directed leader.


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