This chapter introduces a situational paradigm as a means of studying online privacy. It argues that data subjects are not always opponent to data users. They judge contexts before disclosing information. This chapter proves it by examining online privacy concerns and practices with two contexts: technology platforms and users’ motivations. It explores gratifications of online photo album users in Taiwan, and finds the distinctive “staging” phenomenon under the theory of uses and gratifications, and a priori theoretical framework, the spectacle/performance paradigm. The users with “diffused audience” gratifications are concerned less about privacy but not disclose more of their information. Furthermore, it finds that users act differently in diverse platforms, implying that studying Internet as a whole is problematic. The author proposes that studying online privacy through the use of a situational paradigm will help better research designs for studying privacy, and assist in understanding of users’ behaviors among technology platforms.
Emperor representation of 'postwar Japan' and 'National memory'- Noting the History Photo Album of 1960 the end of the 1950s