Apps have the solutions for many things and consumers have them right in their pocket. Just think about a holiday. From the booking of flight tickets, making a hotel reservation, sharing it with your friends, ordering a rental car, paying for apparel, and so on. You can use your smartphone for almost everything these days and most apps are connected with social media sites. Even though many users do not want to pay lots of money for apps, experts still forecast huge growth. There is a big different on how consumers used apps 5 years ago and how they use apps today. Today consumers are demanding apps that can fulfil many different needs and are much more individualized. This high and consuming demand forces the developers the use large amounts of data before they can be able to meet these needs.
Research on the Adoption of Mobile Hotel Reservation Based on TTF and UTAUT
