Competing in Product and Service: A Product Life-Cycle Model

1997 ◽  
Vol 43 (4) ◽  
pp. 535-545 ◽  
Author(s):  
Morris A. Cohen ◽  
Seungjin Whang
Keyword(s):  
Life Cycle ◽  
Product Life Cycle ◽  
Life Cycle Model ◽  
Cycle Model ◽  
Product Life

A Proposed Theory Life Cycle Model: Standing on the Shoulders of Giants

2019 ◽  
Vol 55 (4) ◽  
pp. 428-452
Author(s):  
Steven H. Cady ◽  
Jane V. Wheeler ◽  
Anton F. Schlechter ◽  
Suki Goodman
Keyword(s):  
Life Cycle ◽  
Product Life Cycle ◽  
Work Motivation ◽  
Theory Development ◽  
Analysis Tool ◽  
Stage Model ◽  
Life Cycle Model ◽  
Cycle Model ◽  
Product Life ◽  
Proposed Model

In this article, we draw on the product life cycle framework to propose an adapted model for evaluating the evolution of a theory. The product life cycle was designed as an economic analysis tool, and its intuitive usefulness led to its adaptation for a variety of disciplines. Nevertheless, it has not been applied to theory. We propose a five-stage model of theory development: (1) emergence, (2) development, (3) maturity, and (4) decline toward (5) death or reemergence. The proposed model is then tested by applying it to work motivation theory. We conclude by offering implications and recommendations for using the theory life cycle model in research, teaching, and practice.

scholarly journals Political marketing and the British Labour Party 1994-2010: Applying the product life-cycle model to a political party

2021 ◽  
Author(s):  
◽  
Brett Raymond de Malmanche
Keyword(s):  
Life Cycle ◽  
Political Party ◽  
Product Life Cycle ◽  
Labour Party ◽  
The Political ◽  
Life Cycle Model ◽  
Cycle Model ◽  
Product Life ◽  
Tony Blair ◽  
British Labour

<p>This thesis explores the merits of applying a marketing model, the product life-cycle model, to a political party. The product life-cycle model details a product during its introduction, growth, maturity and decline cycles. For this thesis I apply this model to the British Labour Party between 1994 and 2010 under the leadership of Tony Blair and Gordon Brown. The product life-cycle model, adapted to political science from the political marketing literature, shows that a political party does go through an introduction, growth, maturity and decline phase. To avoid moving into the decline phase, a political party must learn how to rejuvenate during the maturity cycle. This thesis concludes that the product life-cycle model does have merits when applied to political parties. In the case of the British Labour Party, it began with a strong market-orientation, but the longer it stayed in power this market-orientation shifted. The New Labour brand and its primary brand agent, Tony Blair, were both strong assets to the party. However, during the lifetime of the product these assets became liabilities. The longer that New Labour stayed in power, the more it shifted away from its relationship with the political market. The product life-cycle model should be tested in other political systems to further strengthen its explanatory power.</p>

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