This chapter offers a qualitative examination of the perceptions of food safety and purchasing practices of members from two consumer co-operatives in contemporary rural Japan. Few studies have focused on the impact of the Fukushima nuclear accident on consumers residing far from contaminated areas. A common view is that geographical proximity and the elapse of time determine the degree of consumer concern about radioactivity: fears diminish with distance and time. However, some scholars argue that distance from Fukushima is exacerbating unfounded fears about radioactive contamination of foods and therefore consumers continue to avoid purchasing Fukushima produce. These 'avoiders' tend to be portrayed in unflattering terms. This study explores a sample of consumer responses to Fukushima produce, sources of trust, and the role of the co-operative.
Characteristics of radioactive contamination of vegetables derived from the Fukushima nuclear accident
