scholarly journals Fuzzy-based Taguchi method for multi-response optimization of product form design in Kansei engineering: a case study on car form design

2016 ◽  
Vol 10 (9) ◽  
pp. JAMDSM0108-JAMDSM0108 ◽  
Author(s):  
Sugoro Bhakti SUTONO ◽  
Salwa Hanim ABDUL-RASHID ◽  
Hideki AOYAMA ◽  
Zahari TAHA
2021 ◽  
Vol 20 (2) ◽  
pp. 136
Author(s):  
Sugoro Bhakti Sutono

This paper presents a multi-response optimization method that uses the grey-based Taguchi method as the integrative product form design optimization method, and it serves as a tool for product form design to determine the optimal combination of design parameters in Kansei engineering (KE). This method is unique in that it combines the Taguchi method (TM) and grey relational analysis (GRA), allowing it to take advantage of the benefits of both methods. The TM is used to design experiments and generate combinative product form design samples which can be used to improve product quality. The GRA is applied to multi-response optimization problems. Factor effect analysis and analysis of variance (ANOVA) are used to determine which combinations of design parameters will result in the optimal product design. To demonstrate the applicability of the grey-based TM, a case study of a car form design is presented, and a confirmation test is performed to verify the performance of the optimal product design. The results show that the grey-based TM can deal with optimization problems with multiple Kansei responses and determine an optimal car form design that is representative of the consumers' perception in a systematic manner. The confirmation test results also show that the optimal product design generated by the grey-based TM can be used to improve the overall quality of a product form.


2013 ◽  
Vol 274 ◽  
pp. 513-516 ◽  
Author(s):  
Yu Qing Xu ◽  
Kun Chen ◽  
Hai Bin Qin ◽  
Zhao Yang Wang

Design mode of product form is constructed combining Kansei Engineering (KE) with Ergonomics. KE is used as main technique to transform consumers' feelings and images of shape, size, material, operability of product into design form futures. The main factors and problems of Kansei experiment and Kansei analysis are also identified.Ergonomics acts as the assisting technique for meeting physiological criteria of consumer group. An implement of a product form design was conducted, and then the feasibility of proposed design mode based on KE is discussed which provides related products’ reference to designers.


2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Xinyu ZHANG ◽  
Bin QI ◽  
Yanpu YANG ◽  
Xiaoming SUN

Product form has become an important communication medium between designers and consumers. Therefore, the collection and analysis of consumer evaluation of products can provide an important reference index for product form design. In this paper, purple-clay teapot was taken as an example and comments of Tmall consumers were collected through web crawler, and the product image vocabulary was extracted to analyze the needs of users. Using the research method of Kansei Engineering, the semantic space of the modeling and image of purple-clay teapot was established, and the relationship between the modeling elements and the image of purple-clay teapot was searched, which could provide valuable reference for the modeling design of purple-clay teapot.


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