Constructing a hybrid Kansei engineering system based on multiple affective responses: Application to product form design

2011 ◽  
Vol 60 (4) ◽  
pp. 760-768 ◽  
Author(s):  
Chih-Chieh Yang
Keyword(s):  
Affective Responses ◽  
Product Form ◽  
Engineering System ◽  
Kansei Engineering ◽  
Form Design ◽  
Product Form Design

Study on the Application of Kansei Engineering in Product Form Design

2013 ◽  
Vol 274 ◽  
pp. 513-516 ◽  
Author(s):  
Yu Qing Xu ◽  
Kun Chen ◽  
Hai Bin Qin ◽  
Zhao Yang Wang
Keyword(s):  
Product Form ◽  
Kansei Engineering ◽  
Consumer Group ◽  
Main Technique ◽  
Form Design ◽  
Main Factors ◽  
Product Form Design

Design mode of product form is constructed combining Kansei Engineering (KE) with Ergonomics. KE is used as main technique to transform consumers' feelings and images of shape, size, material, operability of product into design form futures. The main factors and problems of Kansei experiment and Kansei analysis are also identified.Ergonomics acts as the assisting technique for meeting physiological criteria of consumer group. An implement of a product form design was conducted, and then the feasibility of proposed design mode based on KE is discussed which provides related products’ reference to designers.

scholarly journals Product Form Design Model Based on Multiobjective Optimization and Multicriteria Decision-Making

2017 ◽  
Vol 2017 ◽  
pp. 1-15 ◽  
Author(s):  
Meng-Dar Shieh ◽  
Yongfeng Li ◽  
Chih-Chieh Yang
Keyword(s):  
Decision Making ◽  
Multiobjective Optimization ◽  
Multicriteria Decision Making ◽  
Affective Responses ◽  
Product Form ◽  
Type I ◽  
Multicriteria Decision ◽  
Model Based ◽  
Form Design ◽  
Product Form Design

Affective responses concern customers’ affective needs and have received increasing attention in consumer-focused research. To design a product that appeals to consumers, designers should consider multiple affective responses (MARs). Designing products capable of satisfying MARs falls into the category of multiobjective optimization (MOO). However, when exploring optimal product form design, most relevant studies have transformed multiple objectives into a single objective, which limits their usefulness to designers and consumers. To optimize product form design for MARs, this paper proposes an integrated model based on MOO and multicriteria decision-making (MCDM). First, design analysis is applied to identify design variables and MARs; quantification theory type I is then employed to build the relationship models between them; on the basis of these models, an MOO model for optimization of product form design is constructed. Next, we use nondominated sorting genetic algorithm-II (NSGA-II) as a multiobjective evolutionary algorithm (MOEA) to solve the MOO model and thereby derive Pareto optimal solutions. Finally, we adopt the fuzzy analytic hierarchy process (FAHP) to obtain the optimal design from the Pareto solutions. A case study of car form design is conducted to demonstrate the proposed approach. The results suggest that this approach is feasible and effective in obtaining optimal designs and can provide great insight for product form design.

scholarly journals Kansei Engineering Analysis of Purple-clay Teapot Based on Online Comment Data

2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Xinyu ZHANG ◽  
Bin QI ◽  
Yanpu YANG ◽  
Xiaoming SUN
Keyword(s):  
Semantic Space ◽  
Product Form ◽  
Kansei Engineering ◽  
Web Crawler ◽  
Consumer Evaluation ◽  
Product Image ◽  
Form Design ◽  
Product Form Design ◽  
Reference Index ◽  
The Relationship

Product form has become an important communication medium between designers and consumers. Therefore, the collection and analysis of consumer evaluation of products can provide an important reference index for product form design. In this paper, purple-clay teapot was taken as an example and comments of Tmall consumers were collected through web crawler, and the product image vocabulary was extracted to analyze the needs of users. Using the research method of Kansei Engineering, the semantic space of the modeling and image of purple-clay teapot was established, and the relationship between the modeling elements and the image of purple-clay teapot was searched, which could provide valuable reference for the modeling design of purple-clay teapot.

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