Moderating role of attitudinal ambivalence within the theory of planned behaviour

2003 ◽  
Vol 42 (1) ◽  
pp. 75-94 ◽  
Author(s):  
Mark Conner ◽  
Rachel Povey ◽  
Paul Sparks ◽  
Rhiannon James ◽  
Richard Shepherd
Keyword(s):  
Theory Of Planned Behaviour ◽  
Planned Behaviour ◽  
Attitudinal Ambivalence ◽  
Moderating Role

Social Networking Sites Continuance: An Application of Extended Theory of Planned Behaviour

2015 ◽  
Vol 8 (1) ◽  
Author(s):  
Himanshu Rajput
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Theory Of Planned Behaviour ◽  
Standard Theory ◽  
Planned Behaviour ◽  
Privacy Concerns ◽  
Proposed Model ◽  
Continued Use ◽  
Moderating Role

Social networking sites (SNSs) have become popular in India with the proliferation of Internet. SNSs have gained the interests of academicians and researchers. The current study is an endeavor to understand the continuance of social networking sites in India. The study applies an extended version of theory of planned behavior. Additional factors privacy concerns and habits were incorporated into the standard theory of planned behaviour. A survey was conducted in a Central University in India. Overall, data was collected from 150 respondents. PLS-SEM was used to test the proposed model. All the hypotheses except the moderating role of habits between intentions and continued use of social networking sites, were supported by the results. Habits were found to affect continued use of social networking sites indirectly through continued intentions.

Theory of planned behaviour and boycotting: the moderating role of socio-political control and demographics

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Antonia Delistavrou
Keyword(s):  
Design Methodology ◽  
Theory Of Planned Behaviour ◽  
Predictive Ability ◽  
Subjective Norms ◽  
Planned Behaviour ◽  
Content Type ◽  
Tpb Model ◽  
Leadership Competence ◽  
Moderating Role

PurposeThis study examines the predictive ability of the theory of planned behaviour (TPB) to explain consumers' intentions to boycott “unethical”super market (S/M) products. It aims to expand the TPB by investigating the moderating role of politics and selected demographics in the formation process of behavioural intentions.Design/methodology/approachA survey with personal interviews was conducted in the urban area of Thessaloniki, Greece. The two-stage area, in combination with the stratified sampling, resulted in a representative sample of 420 useable questionnaires.FindingsConsumers were found to be mostly influenced by subjective norms to participate in a boycott campaign against “unethical” products, the next time they visited an S/M. Moderation analyses revealed that the effect of subjective norms gets higher in the group of consumers with lower policy control (PC) scores; the effect of attitudes gets higher in those with higher leadership competence (LC) in the society. Furthermore, the effect of attitudes on intentions gets stronger in men, younger than 44 years old, better educated and earning relatively higher incomes.Originality/valueThe contribution of this study to the boycotting research agenda concerns the expanded TPB model; it introduces scantly so far exogenous variables, namely politics and demographics.

Dentists’ intentions to manage drug users: Role of theory of planned behaviour and continuing education

2019 ◽  
Vol 23 (3) ◽  
pp. 364-372 ◽  
Author(s):  
Maha El Tantawi ◽  
AlBandary H. AlJameel ◽  
Sarah Fita ◽  
Basma AlSahan ◽  
Fatimah Alsuwaiyan ◽  
...  
Keyword(s):  
Continuing Education ◽  
Drug Users ◽  
Theory Of Planned Behaviour ◽  
Planned Behaviour
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