A Novel E-Commerce Recommendation System Model based on the Pattern Recognition and User Behavior Preference Analysis

2016 ◽  
Author(s):  
Ning Wang ◽  
Qiaoling Zhang ◽  
Liejun Yang ◽  
Mingming Chen
Keyword(s):  
Pattern Recognition ◽  
Recommendation System ◽  
User Behavior ◽  
System Model ◽  
Preference Analysis ◽  
Model Based ◽  
Behavior Preference

scholarly journals User profile correlation-based similarity (UPCSim) algorithm in movie recommendation system

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Triyanna Widiyaningtyas ◽  
Indriana Hidayah ◽  
Teguh B. Adji
Keyword(s):  
Collaborative Filtering ◽  
Recommendation System ◽  
User Behavior ◽  
Correlation Coefficients ◽  
User Profile ◽  
Profile Data ◽  
Similarity Algorithm ◽  
Previous Algorithm ◽  
Movie Recommendation ◽  
Recommendation Accuracy

AbstractCollaborative filtering is one of the most widely used recommendation system approaches. One issue in collaborative filtering is how to use a similarity algorithm to increase the accuracy of the recommendation system. Most recently, a similarity algorithm that combines the user rating value and the user behavior value has been proposed. The user behavior value is obtained from the user score probability in assessing the genre data. The problem with the algorithm is it only considers genre data for capturing user behavior value. Therefore, this study proposes a new similarity algorithm – so-called User Profile Correlation-based Similarity (UPCSim) – that examines the genre data and the user profile data, namely age, gender, occupation, and location. All the user profile data are used to find the weights of the similarities of user rating value and user behavior value. The weights of both similarities are obtained by calculating the correlation coefficients between the user profile data and the user rating or behavior values. An experiment shows that the UPCSim algorithm outperforms the previous algorithm on recommendation accuracy, reducing MAE by 1.64% and RMSE by 1.4%.

scholarly journals PRUB: A Privacy Protection Friend Recommendation System Based on User Behavior

2016 ◽  
Vol 2016 ◽  
pp. 1-12 ◽  
Author(s):  
Wei Jiang ◽  
Ruijin Wang ◽  
Zhiyuan Xu ◽  
Yaodong Huang ◽  
Shuo Chang ◽  
...  
Keyword(s):  
Social Network ◽  
Recommendation System ◽  
User Behavior ◽  
Network Services ◽  
Mobile Social Network ◽  
Fine Grained ◽  
Friend Recommendation ◽  
Social Applications ◽  
Browsing Behavior ◽  
Behavioral Information

The fast developing social network is a double-edged sword. It remains a serious problem to provide users with excellent mobile social network services as well as protecting privacy data. Most popular social applications utilize behavior of users to build connection with people having similar behavior, thus improving user experience. However, many users do not want to share their certain behavioral information to the recommendation system. In this paper, we aim to design a secure friend recommendation system based on the user behavior, called PRUB. The system proposed aims at achieving fine-grained recommendation to friends who share some same characteristics without exposing the actual user behavior. We utilized the anonymous data from a Chinese ISP, which records the user browsing behavior, for 3 months to test our system. The experiment result shows that our system can achieve a remarkable recommendation goal and, at the same time, protect the privacy of the user behavior information.

Sign in / Sign up

Export Citation Format

Share Document