The role of power distance in the application of relationship marketing orientation to the internal business environment

2015 ◽  
Vol 17 (3) ◽  
pp. 330
Author(s):  
Rachel Shuk Yee Cheung ◽  
Guilherme D. Pires
Keyword(s):  
Relationship Marketing ◽  
Power Distance ◽  
Business Environment ◽  
Marketing Orientation

scholarly journals The influence of corporate social responsibility activities on customer value co-creation: the mediating role of relationship marketing orientation

2020 ◽  
Vol 24 (3) ◽  
pp. 309-330
Author(s):  
Muhammad Mubushar ◽  
Norizan Bt Jaafar ◽  
Rossazana Ab Rahim
Keyword(s):  
Corporate Social Responsibility ◽  
Relationship Marketing ◽  
Customer Value ◽  
Banking Sector ◽  
Local Community ◽  
Content Type ◽  
Mediating Role ◽  
Marketing Orientation ◽  
Corporate Social

Purpose This paper aims to investigate the impact of external stakeholders-related corporate social responsibility (CSR) activities (local community and suppliers) on customer value co-creation behavior. This study also aims to examine the mediating role of relationship marketing orientation (RMO) on the relationship of CSR activities and customer value co-creation behavior. Design/methodology/approach The main problem of dichotomy between customers and the management was existing in banking sector so that’s why through purposive sampling, banking customers were selected for data collection through a self-administered questionnaire. Structural equation modeling was used to test the proposed hypotheses. Findings The present study found that both local community-related and supplier-related CSR activities have a positive impact on customer value co-creation behavior. Relationship marketing orientation mediates between the link of CSR activities and customer value co-creation behavior. The strength of RMO in CSR supplier and customer value co-creation behavior is found to be more dominant. Research limitations/implications This study is restricted to one country under-investigation; therefore, it can be replicated with a larger and more geographically diverse sample. Practical implications This study offers insights to the banking sector that local community-related CSR activities contribute to the value co-creation behavior and minimize the social problems of Pakistan. Originality/value The findings of this study highlight that top management of banks can enhance the customer’s participation in services by using valuable CSR activities. The results imply the importance of interactions between the recipient of services and service providers. Stakeholder theory has previously been applied to examine stakeholders’ value maximization; this study uses stakeholder theory to examine shareholders’ value co-creation.

Examining the role of customers' intrinsic motivation on continued usage of mobile banking: a relational approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shubhomoy Banerjee ◽  
S. Sreejesh
Keyword(s):  
Intrinsic Motivation ◽  
Knowledge Sharing ◽  
Relationship Marketing ◽  
Online Survey ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Content Type ◽  
Marketing Orientation ◽  
Customer Motivation

PurposeThis research seeks to establish the roles of marketer-driven relationship-building strategies – relationship-marketing orientation and knowledge sharing with customers on intrinsic customer motivation and the continued usage of mobile banking apps.Design/methodology/approachAn online survey was conducted among 342 m-banking users in India. Data were analyzed and the hypotheses were tested using structural equation modeling.FindingsRelationship-marketing orientation was found to have a positive and significant influence on customer intrinsic motivation and knowledge sharing with customers. Customer intrinsic motivation was found to play a dual role as a driver of continued mobile banking usage and as an intervening mechanism between relationship-marketing orientation and continued usage of mobile banking.Research limitations/implicationsThis research was conducted only in one country. It was therefore not possible to consider varying regulations across markets and their effects on continued usage of mobile banking.Originality/valueFirst time in the m-banking literature, this research establishes the pivotal role of intrinsic customer motivation in the continued usage of mobile banking. While evaluating drivers of continued usage of m-banking, most studies considered various aspects of the technology itself. This research instead evaluates consumer-centric and marketer-led antecedents in driving the continued usage of mobile banking.

Enterprise and its Business Environment

2016 ◽  
Keyword(s):  
Business Environment ◽  
Solid Base ◽  
Business Enterprise ◽  
The World

A clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services and provides a solid base from which those new to the study of business can develop their own interests in relation to the most powerful economic and entrepreneurial forces shaping the world in which we live.

Leadership and Employee Motivation: Moderating Role of Gender

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Beena Prakash
Keyword(s):  
Transformational Leadership ◽  
Employee Motivation ◽  
Business Environment ◽  
Demand Pull ◽  
Logistics Services ◽  
And Gender ◽  
The Relationship ◽  
Core Issues ◽  
Moderating Role

With the present business environment which is creating a strong demand pull for quality and efficient logistics services, core issues are being gradually removed with time but HR issues are still neglected. Motivation can be the key process of boosting the morale of employees to encourage them to willingly give their best in accomplishing assigned tasks. During growth of any sector, dimensions of leadership can have great impact on employee motivation. This research paper analyzes impact of transformational leadership on employee motivation and moderating role of gender. The result shows significant positive correlation between transformational leadership and employee motivation and gender does moderate the relationship.

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