The Key Role of HR Policies and Practices in Implementing a Relationship Marketing Orientation

2014 ◽  
pp. 722-725
Author(s):  
Oriol Iglesias ◽  
Fathima Z. Saleem
Keyword(s):  
Relationship Marketing ◽  
Marketing Orientation ◽  
Policies And Practices

scholarly journals The influence of corporate social responsibility activities on customer value co-creation: the mediating role of relationship marketing orientation

2020 ◽  
Vol 24 (3) ◽  
pp. 309-330
Author(s):  
Muhammad Mubushar ◽  
Norizan Bt Jaafar ◽  
Rossazana Ab Rahim
Keyword(s):  
Corporate Social Responsibility ◽  
Relationship Marketing ◽  
Customer Value ◽  
Banking Sector ◽  
Local Community ◽  
Content Type ◽  
Mediating Role ◽  
Marketing Orientation ◽  
Corporate Social

Purpose This paper aims to investigate the impact of external stakeholders-related corporate social responsibility (CSR) activities (local community and suppliers) on customer value co-creation behavior. This study also aims to examine the mediating role of relationship marketing orientation (RMO) on the relationship of CSR activities and customer value co-creation behavior. Design/methodology/approach The main problem of dichotomy between customers and the management was existing in banking sector so that’s why through purposive sampling, banking customers were selected for data collection through a self-administered questionnaire. Structural equation modeling was used to test the proposed hypotheses. Findings The present study found that both local community-related and supplier-related CSR activities have a positive impact on customer value co-creation behavior. Relationship marketing orientation mediates between the link of CSR activities and customer value co-creation behavior. The strength of RMO in CSR supplier and customer value co-creation behavior is found to be more dominant. Research limitations/implications This study is restricted to one country under-investigation; therefore, it can be replicated with a larger and more geographically diverse sample. Practical implications This study offers insights to the banking sector that local community-related CSR activities contribute to the value co-creation behavior and minimize the social problems of Pakistan. Originality/value The findings of this study highlight that top management of banks can enhance the customer’s participation in services by using valuable CSR activities. The results imply the importance of interactions between the recipient of services and service providers. Stakeholder theory has previously been applied to examine stakeholders’ value maximization; this study uses stakeholder theory to examine shareholders’ value co-creation.

Examining the role of customers' intrinsic motivation on continued usage of mobile banking: a relational approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shubhomoy Banerjee ◽  
S. Sreejesh
Keyword(s):  
Intrinsic Motivation ◽  
Knowledge Sharing ◽  
Relationship Marketing ◽  
Online Survey ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Content Type ◽  
Marketing Orientation ◽  
Customer Motivation

PurposeThis research seeks to establish the roles of marketer-driven relationship-building strategies – relationship-marketing orientation and knowledge sharing with customers on intrinsic customer motivation and the continued usage of mobile banking apps.Design/methodology/approachAn online survey was conducted among 342 m-banking users in India. Data were analyzed and the hypotheses were tested using structural equation modeling.FindingsRelationship-marketing orientation was found to have a positive and significant influence on customer intrinsic motivation and knowledge sharing with customers. Customer intrinsic motivation was found to play a dual role as a driver of continued mobile banking usage and as an intervening mechanism between relationship-marketing orientation and continued usage of mobile banking.Research limitations/implicationsThis research was conducted only in one country. It was therefore not possible to consider varying regulations across markets and their effects on continued usage of mobile banking.Originality/valueFirst time in the m-banking literature, this research establishes the pivotal role of intrinsic customer motivation in the continued usage of mobile banking. While evaluating drivers of continued usage of m-banking, most studies considered various aspects of the technology itself. This research instead evaluates consumer-centric and marketer-led antecedents in driving the continued usage of mobile banking.

Parental responses to bullying: Understanding the role of school policies and practices.

2019 ◽  
Vol 111 (3) ◽  
pp. 475-487 ◽  
Author(s):  
Sarah Lindstrom Johnson ◽  
Tracy Evian Waasdorp ◽  
Larissa M. Gaias ◽  
Catherine P. Bradshaw
Keyword(s):  
School Policies ◽  
Parental Responses ◽  
Policies And Practices

Towards Coherent European Crime Victims Policies and Practices

2019 ◽  
Vol 25 (2) ◽  
pp. 122-127
Author(s):  
Dobrinka Chankova ◽  
Gergana Georgieva
Keyword(s):  
Domestic Violence ◽  
Crime Victims ◽  
Political Factors ◽  
Victims Of Crime ◽  
Victim Protection ◽  
National Governments ◽  
Protection Order ◽  
Practical Recommendations ◽  
Policies And Practices

Abstract This study explores the latest developments on the European scale of the policies and practices towards victims of crime. Due to many economic and political factors a lot of people are in movement and exposed to the risk of becoming victims of crime. During the last decade the statistics already records enhanced victimization of the global European society. These have provoked numerous legislative actions and practical initiatives in order to ensure safety, to prevent falling victims to crime and to protect better victim’s rights and needs. The European Protection Order Directive, Victims’ Directive and Convention against domestic violence, are among the most advanced legal acts worldwide. However, it is observed that their implementation in Europe is asymmetric and sometimes problematic. This paper explores the role of the national governments and specialized agencies and mainly the deficits in their activities leading to the non-usage of victims of all the existing opportunities. The newest supra-national acts aiming at the acceleration of transposition and ratification of these important for the building of victim-friendly environment documents, are discussed. Practical recommendations for a more effective victim protection are developed.

The Role of For-Profit Firms in Disaster Management: A Typology

2021 ◽  
pp. 027614672110201
Author(s):  
Swapan Deep Arora ◽  
Anirban Chakraborty
Keyword(s):  
Disaster Management ◽  
Community Resilience ◽  
Sustained Development ◽  
For Profit ◽  
State Initiative ◽  
Marketing Orientation ◽  
Disaster Studies ◽  
Building Community ◽  
Multiple Levels

Contemporary existence presents a duality of sustained development and recurrent disasters. Whereas disaster studies have closely examined public policy and state initiative, the role of for-profits is under-explored. Stakeholder theory and its integration with marketing orientation provide a theoretical underpinning for understanding the behavior of firms across contingencies, including disasters. Accordingly, we traverse the range of actions that these market entities exhibit in aiding disaster management and develop a comprehensive typology. The current COVID-19 pandemic provides a context for illustrating the practical exemplar actions as mapped to the proposed typology. We add to theory by examining the role of marketing philosophy and for-profits in tackling disasters at multiple levels: from micro-aspects of maintaining relations with specific stakeholders to the macro-objective of building community resilience. Further, the proposed typology helps practice and research by highlighting the range of firms' responses contributing to disaster management and building community resilience.

The influence of relationship marketing orientation on brand equity in banks

2015 ◽  
Vol 26 ◽  
pp. 14-22 ◽  
Author(s):  
Dhanushanthini Yoganathan ◽  
Charles Jebarajakirthy ◽  
Paramaporn Thaichon
Keyword(s):  
Relationship Marketing ◽  
Brand Equity ◽  
Marketing Orientation
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