Consumers' price sensitivity and willingness to pay for milk of nature conservation: an approach to estimate demand elasticities

The Austrian Federal Forests (ÖBf), the Republic of Austria’s state-owned company, manages 15% of the Austrian forests; about 50% of the land is devoted to nature conservation. This paper presents the results of a representative survey of Austrian households ascertaining the acceptance of, preferences regarding, and willingness to pay for three different management scenarios. One program would increase commercial forestry, while two other programs would significantly enhance biodiversity conservation. The majority of respondents considers it an important task of state-owned forests to enhance biodiversity conservation. The study reveals that the preferences of the respondents are very heterogeneous. For instance, in addition to socio-economic characteristics, the willingness to pay for nature conservation depends on personal experiences and perceptions (e.g., whether respondents feel anxious in forests), political views (e.g., the acceptance of strict legal protection of natural resources), and opinions on forest policy issues (e.g., preferences regarding privatization of public land). The study places special emphasis on the thorough description and presentation of the scenarios to the respondents and is one of the first European studies to elicit opinions on forest policies regarding public land in an environmental valuation framework.

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Organic consumers’ price knowledge, willingness-to-pay and purchase decision

British Food Journal ◽

10.1108/bfj-04-2016-0164 ◽

2016 ◽

Vol 118 (11) ◽

pp. 2732-2743 ◽

Cited By ~ 9

Author(s):

Manika Rödiger ◽

Sabine Plaßmann ◽

Ulrich Hamm

Keyword(s):

Willingness To Pay ◽

Design Methodology ◽

Great Majority ◽

Price Sensitivity ◽

Purchase Decision ◽

Content Type ◽

Shopping List ◽

Price Differentiation ◽

Innovative Method ◽

Practical Implications

Purpose The purpose of this paper is to gain insights into organic consumers’ price sensitivity by investigating price knowledge, willingness-to-pay and real purchase decision. Design/methodology/approach Organic food consumers’ price knowledge, willingness-to-pay and real purchase decision were examined in a comprehensive field study with 642 respondents. An innovative method was used to collect data for products that were truly relevant to the respondents: before entering the shop, respondents were asked about the items on their shopping list, the prices they expected to find and the maximum prices they were willing to pay. If respondents stated a willingness-to-pay value below the actual store price, they were approached again after shopping to verify their purchase decision. Findings The great majority of respondents failed to estimate the correct store price. The deviation between the estimated price and the actual store price was on average 19.9 per cent. The respondents were willing to pay on average 52.7 per cent above store prices. It was revealed that in 67.0 per cent of the cases, respondents bought a product even though the store price was higher than the willingness-to-pay they stated upon entering the store. Practical implications Category-specific insights into price knowledge and willingness-to-pay of organic consumers might be used for price differentiation strategies. Originality/value To the authors’ knowledge, this is the first study to investigate organic consumers’ item- and store-specific price knowledge, willingness-to-pay and real purchase decision in a single-source approach.

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THE VAN WESTENDORP PRICE-SENSITIVITY METER AS A DIRECT MEASURE OF WILLINGNESS-TO-PAY

European Journal of Management ◽

10.18374/ejm-16-2.4 ◽

2016 ◽

Vol 16 (2) ◽

pp. 45-54 ◽

Cited By ~ 3

Author(s):

Dennis Kloss ◽

Marcus Kunter

Keyword(s):

Willingness To Pay ◽

Price Sensitivity ◽

Direct Measure

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Valuing Protected Areas: Socioeconomic Determinants of the Willingness to Pay for the National Park

Sustainability ◽

10.3390/su13020765 ◽

2021 ◽

Vol 13 (2) ◽

pp. 765

Author(s):

Adam Zydroń ◽

Krzysztof Szoszkiewicz ◽

Cyprian Chwiałkowski

Keyword(s):

Nature Conservation ◽

Statistical Analysis ◽

Willingness To Pay ◽

Protected Areas ◽

Survey Data ◽

Natural Environment ◽

National Park ◽

Wielkopolski National Park ◽

Analytical Tools ◽

The Relationship

The study aimed at estimating the variability of perception of the Wielkopolski National Park (WNP) value among different groups of society. The study was based on questionnaires conducted in 2018. Analyses were carried out on the basis of 1350 records. The results of the survey were subjected to statistical analysis using the canonical correspondence analysis (CCA) and the analysis of variance. The study revealed that the relation with the natural environment significantly differs among various groups of society. The application of diverse analytical tools in relation to the survey data allowed for the quantification of that diversity. The relationship between the economic situation of respondents and their willingness to pay for nature conservation is non-linear.

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