Impact of market orientation, learning orientation, and supply chain integration on product innovation

PurposeLittle previous research has investigated the relationships among strategic orientations, supply chain integration and firm performance. The purpose of this study is to advance a research model that examines the direct and indirect effects of strategic orientations via supply chain integration on firm performance in the Saudi transitional context.Design/methodology/approachThis study is based on data collected from a survey using questionnaires completed by 187 top management members of Saudi firms from different sectors. To analyse the data and test the proposed hypotheses, confirmatory factor analysis and structural equation modelling were conducted using the AMOS statistical analysis package.FindingsResults show that both market orientation and supply chain integration have a significant positive direct effect on Saudi firm performance. They also reveal that supply chain integration fully mediates the effect of technology orientation on firm performance, while partially mediating the effect of market orientation on firm performance.Research limitations/implicationsThis study contributes to the literature by showing how SCI could serve as an organizational capability that links strategic resources to firm performance. The main limitation of this study is that it was not possible to generalize the findings. Future research perspectives were proposed to address this limitation and add new insights to the field.Practical implicationsThe results could help decision-makers in Saudi firms choose the right strategic orientations and aid them in integrating their supply chains by sharing the necessary information and coordinating operations with key partners to enhance their firms' performance.Originality/valueThis study is one of the first to conduct such an investigation in the Saudi context. The study simultaneously examines the role of supply chain integration in linking strategic orientations to firm performance and fills a current research gap in such a transitional context.

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The Moderating Role of Ownership Type in the Relationship between Market Orientation and Supply Chain Integration in E-Business in China

SSRN Electronic Journal ◽

10.2139/ssrn.2444377 ◽

2014 ◽

Author(s):

Hefu Liu ◽

Weiling Ke ◽

K. K. Wei ◽

Zhongsheng Hua

Keyword(s):

Supply Chain ◽

Market Orientation ◽

Supply Chain Integration ◽

Ownership Type ◽

Business In China ◽

The Relationship ◽

Moderating Role

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Supply chain integration, information technology, market orientation and firm performance in container shipping firms

The International Journal of Logistics Management ◽

10.1108/ijlm-09-2012-0088 ◽

2015 ◽

Vol 26 (1) ◽

pp. 82-106 ◽

Cited By ~ 42

Author(s):

Po-Hsing Tseng ◽

Chun-Hsiung Liao

Keyword(s):

Information Technology ◽

Factor Analysis ◽

Supply Chain ◽

Firm Performance ◽

Market Orientation ◽

Supply Chain Integration ◽

Container Shipping ◽

Market Information ◽

Content Type ◽

It Application

Purpose – The purpose of this paper is to use a theoretical framework (i.e. resource-based view) to investigate causal relationships between the supply chain integration, market orientation, information technology (IT) application and firm performance of container shipping firms in Taiwan. Design/methodology/approach – The data are collected from 124 container shipping firms in Taiwan. The methodologies used in the paper are exploratory factor analysis, confirmatory factor analysis and structural equation modeling. Findings – The findings indicated that IT application and market orientation positively influence supply chain integration. It revealed that IT-based and market-oriented firms more easily integrate market information related to partners, departments and customers. Further, supply chain integration and market orientation have a positive effect on firm performance. Research limitations/implications – Such a result indicated a market-oriented firm quickly responds to market information and competitors’ strategies; and thus, it would make effort to offer satisfactory customer services in dynamically fluctuating markets, and obtain better firm performance. Also, the integration provides higher operation efficiency and obtains an enhanced performance improvement. Practical implications – The results also indicated that firms are able to develop their market-oriented strategies through electronic information transmission and exchange platform. Based on the study’s findings, managerial strategies are proposed to improve firm performance. Originality/value – This paper clarifies the concept of supply chain integration, market orientation and IT application in the context of container shipping, and investigates the inter-relationship between supply chain integration, market orientation, IT application and firm performance and develop a conceptual model in the context of container shipping.

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Moderating Role of Ownership Type in the Relationship between Market Orientation and Supply Chain Integration in E-Business in China

Journal of Global Information Management ◽

10.4018/jgim.2014100103 ◽

2014 ◽

Vol 22 (4) ◽

pp. 34-53 ◽

Cited By ~ 5

Author(s):

Hefu Liu ◽

Weiling Ke ◽

Kwok Kee Wei ◽

Zhongsheng Hua

Keyword(s):

Supply Chain ◽

Market Orientation ◽

Process Integration ◽

Supply Chain Integration ◽

Future Research ◽

Ownership Type ◽

Business In China ◽

The Relationship ◽

Moderating Role

Integrating supply chain processes in e-business in emerging and transitional economies has attracted considerable attention from practitioners and researchers. Based on the theory of market orientation (MO) and the institution-based perspective, this paper investigates the effect of MO on supply chain integration (SCI) in e-business and examines the moderating role of ownership type in the relationship between MO and SCI in China. The results of a survey of 229 firms suggest that the MO dimensions have different effects on the supply and the demand process integration in e-business. Moreover, ownership type moderates the relationship between MO and SCI. Implications and suggestions for future research are likewise discussed.

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