Social Capital: An Influence on Critical to Success Factors in Online Brand Communities

2018 ◽  
Vol 14 (3) ◽  
pp. 268 ◽  
Author(s):  
Stephanie Meek ◽  
Claire Lambert ◽  
Maria M. Ryan ◽  
Madeleine Ogilvie
Keyword(s):  
Social Capital ◽  
Success Factors ◽  
Brand Communities ◽  
Online Brand Communities

Social Capital: An Influence on Critical to Success Factors in Online Brand Communities

2018 ◽  
Vol 14 (3) ◽  
pp. 1
Author(s):  
Maria Ryan ◽  
Stephanie Meek ◽  
Madeleine Ogilvie ◽  
Claire Lambert
Keyword(s):  
Social Capital ◽  
Success Factors ◽  
Brand Communities ◽  
Online Brand Communities

scholarly journals Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)

2019 ◽  
Vol 139 ◽  
pp. 303-310 ◽  
Author(s):  
Stacey Li ◽  
Pratik Modi ◽  
Meng-Shan (Sharon) Wu ◽  
Cheng-Hao (Steve) Chen ◽  
Bang Nguyen
Keyword(s):  
Social Capital ◽  
Brand Communities ◽  
Online Brand Communities ◽  
The Social

The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities

2018 ◽  
pp. 491-504 ◽  
Author(s):  
Jana Lay-Hwa Bowden ◽  
Jodie Conduit ◽  
Linda D. Hollebeek ◽  
Vilma Luoma-aho ◽  
Birgit Andrine Apenes Solem
Keyword(s):  
Social Capital ◽  
Consumer Engagement ◽  
Brand Communities ◽  
Online Brand Communities

scholarly journals Contextualising social capital in online brand communities

2018 ◽  
Vol 26 (4) ◽  
pp. 426-444 ◽  
Author(s):  
Stephanie Meek ◽  
Madeleine Ogilvie ◽  
Claire Lambert ◽  
Maria M. Ryan
Keyword(s):  
Social Capital ◽  
Brand Communities ◽  
Online Brand Communities

scholarly journals Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective

2021 ◽  
Author(s):  
Wilson Ozuem ◽  
Michelle Willis ◽  
Kerry Howell ◽  
Geoff Lancaster ◽  
Raye Ng
Keyword(s):  
Social Influence ◽  
Brand Communities ◽  
Online Brand Communities

scholarly journals Becoming Friends in Online Brand Communities: Evidence From China

2016 ◽  
Vol 21 (1) ◽  
pp. 69-86 ◽  
Author(s):  
Zhimin Zhou ◽  
Chenting Su ◽  
Nan Zhou ◽  
Ning Zhang
Keyword(s):  
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