Study on Rural Consumers' Family Members Influence on the Purchase of Various Durable Goods

TV Advertising has made marketing race to put the brand on the top of the mind, creating brand equity, maintaining the brand loyalty has extended its net to influence the rural consumers. Marketers use different media vehicles to communicate with this target audience. India is an agro-based economy and the growth of most of the other sectors of economy is driven by rural demand. Consequently, television commercials appear to have a large impact upon the brand preference and purchase behavior of Rural Consumers. Of all marketing weapons TV advertising has the leading impact as its exposure is more, and is the most attractive media for rural consumers. The purpose of this research paper is to study paradigm shift in different factors of TV advertising for non durable goods (FMCG) which influences rural consumer buying behavior. Rural marketing has become the latest mantra of most corporate even MNCs are eyeing rural markets to capture the large Indian market. Increase in purchasing power fuelled lot of interest, several companies are exploring attractive TV advertising like HUL, ITC, P and G etc.

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Family, poverty and conflict in the metropolitan city of Douala- Cameroon

Global Journal of Social Sciences ◽

10.4314/gjss.v20i1.4 ◽

2021 ◽

Vol 20 (1) ◽

pp. 33-48

Author(s):

Billa Robert Nanche

Keyword(s):

Durable Goods ◽

Nuclear Family ◽

Extended Family ◽

Family Members ◽

Well Being ◽

Household Wealth ◽

Systematic Sampling ◽

Consumption Pattern ◽

Health Seeking ◽

Home Based

The objective of this work was to describe how poverty influences family’s consumption pattern in the Household wealth theory which explains that wealth is a source of well-being and how the increasing rate of unemployment among household due to the deterioration of the job markets has affected family members’ consumption of home products for 202 participants. A systematic sampling method was used in which in every neighbourhood, much effort was made to start with an nth subject and then select every twentieth unit after the first was selected. The questionnaires were administered by directly contacting and handing them to the respondents (self-administered) and the non-literate ones were helped to fill them. It was discovered that, people tend to prefer nuclear family as their income rises and extended family as their income decreases. The nuclear family members have a better consumption habit than extended family members, single parents and single people because they earn more money and have a much smaller family-size. However, single parent tend to significantly use formal health seeking methods than others because they also have smaller families. The extended family consume more home-based goods and therefore have more domestic comfort: they do not only significantly own and rent expensive and quality homes but also have more durable goods.

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E-knowledge of Indian Rural Consumers: A Field Survey Result Based on Durable Goods

Comparative Advantage in the Knowledge Economy ◽

10.1108/978-1-80071-040-520210008 ◽

2021 ◽

pp. 85-96

Author(s):

Debabrata Mukhopadhyay ◽

Arun Kumar Mandal

Keyword(s):

Durable Goods ◽

Field Survey ◽

Survey Result ◽

Rural Consumers

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Effective Clinical Interviewing

Language Speech and Hearing Services in Schools ◽

10.1044/0161-1461.0904.265 ◽

1978 ◽

Vol 9 (4) ◽

pp. 265-271 ◽

Cited By ~ 1

Author(s):

Pauline T. Flynn

Keyword(s):

Family Members ◽

Essential Elements ◽

Speech Language Pathologist ◽

Lay Persons ◽

Clinical Interviewing ◽

Client Management

Speech, language, and hearing professionals rely on many individuals to provide information about a client. Management programs, in part, are devised, modified, and evaluated according to responses obtained from the client, family members, educators, and other professional and lay persons who have contact with the client. The speech-language pathologist has the responsibility of obtaining pertinent, complete, unbiased information about clients. This article provides an overview of the essential elements of an interview.

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Much Ado About Fried Chicken: Abetting Aspiration or Respecting Autonomy?

American Journal of Speech-Language Pathology ◽

10.1044/2019_ajslp-18-0207 ◽

2019 ◽

Vol 28 (3) ◽

pp. 1356-1362

Author(s):

Laurence Tan Lean Chin ◽

Yu Jun Lim ◽

Wan Ling Choo

Keyword(s):

Palliative Care ◽

End Of Life ◽

Multidisciplinary Team ◽

Biopsychosocial Model ◽

Family Members ◽

Clinical Decisions ◽

Goals Of Care ◽

Complex Needs ◽

Aspiration Risk ◽

Patient Centric

Purpose Palliative care is a philosophy of care that encompasses holistic, patient-centric care involving patients and their family members and loved ones. Palliative care patients often have complex needs. A common challenge in managing patients near their end of life is the complexity of navigating clinical decisions and finding achievable and realistic goals of care that are in line with the values and wishes of patients. This often results in differing opinions and conflicts within the multidisciplinary team. Conclusion This article describes a tool derived from the biopsychosocial model and the 4-quadrant ethical model. The authors describe the use of this tool in managing a patient who wishes to have fried chicken despite aspiration risk and how this tool was used to encourage discussions and reduce conflict and distress within the multidisciplinary team.

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A Strengths-Based Approach to Autism: Neurodiversity and Partnering With the Autism Community

Perspectives of the ASHA Special Interest Groups ◽

10.1044/persp2.sig1.56 ◽

2017 ◽

Vol 2 (1) ◽

pp. 56-68 ◽

Cited By ~ 8

Author(s):

Amy L. Donaldson ◽

Karen Krejcha ◽

Andy McMillin

Keyword(s):

Broad Spectrum ◽

First Language ◽

Family Members ◽

Community Identity ◽

Speech Language Pathologists

The autism community represents a broad spectrum of individuals, including those experiencing autism, their parents and/or caregivers, friends and family members, professionals serving these individuals, and other allies and advocates. Beliefs, experiences, and values across the community can be quite varied. As such, it is important for the professionals serving the autism community to be well-informed about current discussions occurring within the community related to neurodiversity, a strengths-based approach to partnering with autism community, identity-first language, and concepts such as presumed competence. Given the frequency with which speech-language pathologists (SLPs) serve the autism community, the aim of this article is to introduce and briefly discuss these topics.

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