The Psychological Impact of Brand Advertisement on Face Book Users with Media Convergence – A Semiotic Approach

The study has explored the rising psychological changes with the media convergence of television and Facebook and significance of a positive approach to deal with hierarchical conduct of employee in any company. The study investigates the brand advertisement showcasing balance of personal and professional life in the relationship of wife and husband at same work place. The study focused on semiotic approach to analyze the advertisement of Airtel India emphasizing on social roles of women in the society and its impact on the users of Facebook. The researcher analyzed the hegemony in the commercial and promotion of advertisement on public platform as face book to know the impact on consumer towards the commercial. Initially television is used as a medium the commercial was also released through Facebook with a strong brand communication strategy. The findings revealed that the observational information shared on Facebook affirms a portion of positive hierarchical conduct, that concentrates on the enticing urge in the consumers / users to aspire, visualize, share the views about the commercial with emotions on the face book page showcasing positive consumer psychology.

An Indian Yog Guru Branding - A Case Study on Patanjali Products

Patanjali Ayurved is an FMCG company located in the industrial area of Haridwar. It is fast growing FMCG Company in India with revenue of Rs. 5000 crore Indian rupees for the year 2015-2016. It produces products in the categories of personal care and food. In this case, we have highlighted that how a spiritual organization is launching and selling their own products for the customers. In this world of competition, product can be easily sold where spirituality also goes hand in hand and Yog Rishi Baba Ramdev is an established brand ambassador in this sector. He is a Yog Shiver organizer where he also advocates the medicinal benefits of patanjali products. He advocates the products with authenticity that is why sale has been multiplying manifolds everyday. We have also highlighted how he managed to convert the idea of spirituality into the real aspects to do the business.

Media and Elections: An Overview and Its Importance

The election has always been the prominent feature of a nation. It’s a remarkable process to choose a leader or a party to whom or which public want to see at the position of power. It’s a medium of indirect communication and the voice of democratic nation. It’s a medium through which mass speaks out. Election provides ways to the citizens to choose their representatives which based on the policies of state to adapt and follow in governance. On the other hand, Media is the most effective and influential tool for disseminating information. It provides its availability in every convenient manner. The media plays an indispensable role in the proper functioning of a democracy. During elections, Media have the various roles in scrutinizing the electoral process itself, electoral management, in order to evaluate the fairness of the process, its efficiency, and its probity. Media enables the full public participation. The paper looks into the very implementation part of Media during election. It deeply looks into the role of Media in keeping abreast to the citizens and raising awareness. The paper also looks the discussion of the media’s functions within electoral contexts, watchdog role and educating voters on how to exercise their democratic rights.

Big Data: Technologies, Challenges, Data Analytics and Management: A Review

Internet assumes an essential part in giving different learning sources to the world, which encourages numerous applications to give quality support of the customers. As the years go on the web is over-burden with parcel of data and it turns out to be difficult to extricate the applicable data from the web. This offers path to the advancement of the Big Data and the volume of the information continues expanding quickly step by step. Enormous Data has increased much consideration from the scholarly world and the IT business. In the advanced and figuring world, data is produced and gathered at a rate that quickly surpasses the limit go. Data mining procedures are utilized to locate the concealed data from the huge information. This Technique is utilized store, oversee, and investigate high speed of information and this information can be in any shape organized or unstructured frame. It is hard to handle substantial volume of information utilizing information base strategy like RDBMS. From one perspective, Big Data is amazingly important to deliver efficiency in organizations and transformative achievements in logical controls, which give us a considerable measure of chances to make incredible advances in many fields. There is most likely the future rivalries in business profitability and advances will without a doubt merge into the Big Data investigations. Then again, Big Data likewise emerges with many difficulties, for example, troubles in information catch, information stockpiling, information investigation and information perception. In this paper we concentrate on the audit of Big Data, its information order techniques and the way it can be mined utilizing different mining strategies.

Voice Biometric : A New Trend to Enhance Security

Security has always been a primary concern whether be it home or office. With the advent of information technology security over the information acquired takes a prime concern. Security breaches are prevailing from technical to business field. Information technology has inundated the business sector and education world and every possible area one can think of. Consider the case of CERT-I n where, Hours ahead of its planned protest against certain incidents of internet censorship in India , hacker collective Anonymous attacked and brought down the website run by Computer Emergency Response Team India (CERT-I n). Amongst the most disastrous information leakage breach was the hacking of data for 1.5 million Master and VISA card users. VISA and MASTER card alerts banks about the security breach at Global Payments. The alert clearly stated that full Track 1 and Track 2 information was taken and could have been abused for counterfeit new cards. This information had been compromised from a period of January 21,2012 to February 25,2012. Yet it was not the company who disclosed the security breach, the security blogger Brian Krebs in security reported the event on 30,March,2012, This pattern is common for all security breaches as the conclusion who are impacted are the last ones to know about it. These threats to business need a stronger mechanism of security to counter them. Biometrics has offered new venues to resolve these issues. Biometrics refers to the physiological or behavioural characteristics of a person to authenticate his/her identity. This Biometrics is the most prominent and promising technique used for authenticating a person’s identity. Voice Biometrics, Finger printing, facial Recognition area few biometrics that are used for security purposes. This paper majorly cover Voice Biometrics. voice biometrics uses the pitch, tone, and rhythm of speech. Background noise, illness, age, and differences in telephones and microphones can cause problems with voice identification and authorization.[Paper: exploration - voice - biometrics_1436] This is mostly used by Banks and Call Centres to authenticate there users. A telephone or microphone is required to proved your identity. Voice Biometrics is mostly adopted by the customers as they find it as a normal telephonic conversation. Remotely any customer from any location can login or use his/her ID. Each person has a unique voice and that can be easily stored in form of bits. So, this provide a better option for the developer or programmers to authenticate their software, databases etc using Voice Biometrics. Number of methods are used to apply these Biometrics. As a first step the new user has to record his/her speech by calling a telephone collection script. Once there is an existent recording the user is allowed to invoke an enrolment form and specify personal data, such as passwords and answers to questions on various topics, as suggested by the server. The answers can be selections from predetermined value lists, e.g. selected cities or colours, or user’s own new keywords. It is also possible to add new questions within the existent topics or dynamically generate these based on contexts or history of previous transactions or other events.

Patent Insurance: A Road Map Towards Sustainability of Patent Protection in India

In today’s world of competitiveness and innovation, leading the world technologically is very important. Many economies have identified that patent protection is a very crucial strategic decision to lead in a technological industry. Patent insurance is one of the tools to support this thought. In this conceptual research paper, a trail has been to find the possibility of acceptance of patent insurance as a financial tool of securing the patents from infringements in India. Also, a conceptual framework is also framed in the form of suggestive measures to support the importance of such concept in Indian context.

TV Advertising for Non Durable Goods (Personal Care) in Rural - A Paradigmn Shift in Factors of Influence

TV Advertising has made marketing race to put the brand on the top of the mind, creating brand equity, maintaining the brand loyalty has extended its net to influence the rural consumers. Marketers use different media vehicles to communicate with this target audience. India is an agro-based economy and the growth of most of the other sectors of economy is driven by rural demand. Consequently, television commercials appear to have a large impact upon the brand preference and purchase behavior of Rural Consumers. Of all marketing weapons TV advertising has the leading impact as its exposure is more, and is the most attractive media for rural consumers. The purpose of this research paper is to study paradigm shift in different factors of TV advertising for non durable goods (FMCG) which influences rural consumer buying behavior. Rural marketing has become the latest mantra of most corporate even MNCs are eyeing rural markets to capture the large Indian market. Increase in purchasing power fuelled lot of interest, several companies are exploring attractive TV advertising like HUL, ITC, P and G etc.

A Web-Based DSS for the Selection, Implementation and Evaluation of ERP Systems

The Enterprise Resource Planning System is a huge and complex information system that enables the whole organization to operate, collaborate and coordinate its activities through the use of a single data repository. It is expensive to procure and takes a long time to implement. As such, organizations are extremely cautious before making the decision on ERP implementation. Once ERP is implemented, organizations need to continuously monitor its performance and its alignment with the organizations strategic objectives. In this paper we describe our work on the development of a web-based Decision Support System (DSS) that can help organizations to evaluate the success of their ERP implementation and measure the benefits obtained. The challenge of developing the tool lies in determining the criteria for an ERP implementation to be successful, identifying measurements of ERP benefits and ascertaining productivity indicators. To acquire all these yardsticks and measures we had to conduct a survey, case studies and interviews. Finally, all the findings were incorporated in the web-based DSS tool and we called this web based system, SEEBAS.

Factors Influencing Growth of Rural Entrepreneurship in Tripura: A Socio – Economic Perspective

Entrepreneurship for Indian society is not a new concept; the belief of entrepreneurship is a part of its tradition. India has been a rich entrepreneurial society, its animal spirit remained suppressed for long time due to the preponderance of the public sector, but now it has become the dominant and emerging sector primarily due to development of skills and new innovations. Traditionally entrepreneurship has been associated with particular community. However, with changing times and rapid rise of knowledge, a new group of entrepreneurs are emerging who are generating employment opportunities and wealth generation. It is noteworthy that the spread of entrepreneurship is not only limited to the urban areas but have also become a rural phenomenon in India. The rural entrepreneurs are the key drivers for employment generation and wealth creation in villages as well. Rural entrepreneurship has become the backbone for the development in these areas along with the programmes for poverty alleviation and employment generation. The estimated current population of India is 1.29 billion where 65 percent of this population is under the age of 35 years. In India, multiple initiatives have been undertaken by the union government since 1952 to promote a rural entrepreneurship but no significant changes have been made in the socio-economic life of rural entrepreneur; which indicates other factors are responsible for the growth of rural entrepreneurship. This research study is an endeavor in search of those factors which has influence on the entrepreneurship growth of rural Indian villages. This study has been conducted in rural villages of the state Tripura situated in North-eastern part of India.

Influence of Advertisements and Promotional Activities of Fast Moving Consumer Goods on Youth

The research was conducted to study the FMCG product market in terms of youth. Rising income and growing youth population have been key growth drivers of the sector. Brand consciousness has also added demand.With a population already in excess of 1 billion people, India has attracted multinational corporations across the globe as a place of opportunity for exploring new markets. The underlying aim of the research is to study the effect of advertisements and promotional activities on youth. The youth get influenced by media advertisements. Through media they are exposed to various brands that are available in the market. The various products’ brands which include lifestyle brands like fashion, food and beverages, health, travel, gadgets, relationships, pets, automobiles, etc are part of advertising and promotions. It is found out from the study that young adults from the age group of 18 to 35 years are influenced by the advertisements and promotional activities on various brands that media provides. They feel it enhancestheir living standard which also helps in developing their confidence level. The youth need information and they get it through the advertisements and promotional activities in various media. That makes them aware of the existence of various brands and the attributes of the products under various brands. It becomes easier for the youth in decision making.