CONSUMER ACCEPTANCE OF SELF-SERVICE TECHNOLOGY IN FASHION RETAIL STORES

2019 ◽  
Vol 2019 ◽  
pp. 440-440
Author(s):  
Jee-Sun Park ◽  
◽  
Sejin Ha ◽  
So Won Jeong
Keyword(s):  
Consumer Acceptance ◽  
Retail Stores ◽  
Fashion Retail ◽  
Self Service ◽  
Self Service Technology

Consumer acceptance of self-service technologies in fashion retail stores

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jee-Sun Park ◽  
Sejin Ha ◽  
So Won Jeong
Keyword(s):  
Structural Equation ◽  
Individual Characteristics ◽  
Consumer Acceptance ◽  
Equation Modeling ◽  
Web Based ◽  
Content Type ◽  
Willingness To Adopt ◽  
Fashion Retail ◽  
Self Service ◽  
Self Service Technology

PurposeThe purpose of this study was to update the fashion retail literature with an investigation of consumers' perceptions of in-store self-service technology (SST) and their willingness to adopt SST for fashion purchases. Specifically, this study examined the relationships between technology readiness (TR), individual characteristics and the perceived pragmatic and hedonic qualities of SST.Design/methodology/approachA web-based survey was distributed to Korean consumers who had experience with in-store technologies. A two-step analysis including confirmatory factor analysis and structural equation modeling was applied.FindingsBoth pragmatic and hedonic perceptions had significant impacts on acceptance of SST for fashion shopping. As for the roles of TR, innovativeness and optimism inherent in TR enhanced consumer perceptions of SST, while discomfort and insecurity did not.Originality/valueThis study extends the knowledge of consumer acceptance of SSTs in fashion retail by highlighting the need to consider hedonic qualities and examining the different roles of each TR dimension for a full understanding of SST acceptance.

scholarly journals I�m Afraid to Checkout by Myself: Self Service Technology Encounters Among Korean Consumers in Fashion Retail Store

2019 ◽  
Author(s):  
Inhwa Kim ◽  
Jinsu Park ◽  
Songmee Kim ◽  
Sunyang Park ◽  
Yuri Lee
Keyword(s):  
Retail Store ◽  
Fashion Retail ◽  
Self Service ◽  
Self Service Technology

scholarly journals Analiza spremnosti potrošača na uvođenje novih tehnologija u trgovini na malo

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Matea Matić ◽  
Daria Prskalo
Keyword(s):  
Generation Y ◽  
Retail Stores ◽  
Survey Questionnaire ◽  
Research Results ◽  
Perceived Trust ◽  
Positive Attitudes ◽  
Self Service ◽  
Self Service Technology ◽  
High Level ◽  
Technology Trends

The aim of this paper is to explore customer readiness towards new self-service technologies in retail. In addition to that, the aim of this paper is to explore and determine the attitude and intentions of customers in using new self-service technologies and to determine the perceived trust towards new self-service technology trends in retail stores. The data was collected through a survey questionnaire using a sample of 213 respondents of generation Y from the Dubrovnik-Neretva County. Research results indicate that consumers show a high level of readiness toward new self-service technologies and moderate high level of perceived trust toward smart self-service carts in retail stores. Additionally, it indicates that customers show positive attitudes toward new self-service technology trends such assmart self-service carts and most of them intend to use that technology in their future purchases.

Consumer Acceptance of Self-service Technologies: An Ability–Willingness Model

2017 ◽  
Vol 59 (6) ◽  
pp. 787-802 ◽  
Author(s):  
Cheng Wang
Keyword(s):  
Structural Equation ◽  
Consumer Acceptance ◽  
Cross Sectional ◽  
Equation Modelling ◽  
Self Service ◽  
Acceptance Model ◽  
Self Service Technology ◽  
Willingness To Use ◽  
Survey Approach ◽  
Ability And Willingness

This study suggests that, in addition to willingness, ability is a relevant and important dimension of self-service technology (SST) acceptance and, going beyond prior studies' exclusive focus on willingness, develops an SST acceptance model that captures both consumer ability and willingness to use such technologies. Previous research on consumer acceptance of SSTs has focused primarily on consumers' willingness, while neglecting their ability – this is evident in many SST studies investigating adoption intentions. However, using an SST often requires skills and some level of confidence. Drawing upon the ability–willingness framework, this study adopts a cross-sectional field survey approach to recruit real consumers using self-checkout technology at a supermarket. Results from structural equation modelling based on 281 consumers highlight the relevance and importance of ability, and show that consumers' willingness and ability to use SSTs are determined by different factors.

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