Customer Co-creation: An Insight on its Influence on Customer Loyalty in the Cosmetic Industry

This article deals with the impact on customer loyalty through the implementation of customer co-creation campaigns in the beauty industry, also referred to as the cosmetic industry; while additionally featuring central points that add to the ability and willingness of a customer to partake in these co-creation campaigns. Co-creation refers to the practice deviced by organizations to team up with their stakeholders during the planning, advancing, and implementing stages of their products and services. “It replaces the hierarchical approach to management and the linear approach to innovation, affording all stakeholders the possibility to influence and bring forth meaningful and relevant solutions in a collaborative environment” (Kirah, A 2009). An exploratory survey was conducted to collect data from 229 respondents, through questionnaires. All the respondents were users of cosmetic products, irrespective of gender; living in the cities of Bangalore and Mysore. Mean, Standard Deviation, Correlation and Factor Analysis were used to analyse the acquired data, and study the outcomes. The findings of the study suggest that the customer co-creation campaigns have a favorable impact on customer loyalty, ultimately resulting in higher customer retention rates. The study also confirms various factors contributing to a customer’s participation in the co-creation campaign.

Positive impact of the COVID-19 pandemic? A longitudinal study on the impact of the COVID-19 pandemic on physicians’ work experiences and employability

ObjectiveThe COVID-19 pandemic places an enormous demand on physicians around the world. The aim of this study was to examine the impact of the COVID-19 pandemic on physicians’ work experiences and their ability and willingness to continue working in their profession until retirement (ie, their employability).DesignA longitudinal comparative design was used. Survey data were collected on three moments: before (May 2019), in the early phase (May 2020) and in a later phase (November 2020) of the COVID-19 pandemic. Time effects were tested using repeated-measures analyses of variance and one-way analyses of variance.SettingThis study took place among physicians of two hospitals in a large city in the Netherlands.Participants165 hospital physicians with surgical, medical and other specialties participated in this study.ResultsPhysicians’ employability significantly increased from the time prior to the COVID-19 pandemic, compared with the period during this pandemic. Employability differs among physicians with surgical, medical and other specialties. Furthermore, physicians experienced a lower emotional, physical and quantitative workload during the first peak of the COVID-19 pandemic, compared with before the pandemic. Moreover, physicians experienced the most stress from the impact of COVID-19 on their work in general and from combining work and private life.ConclusionsThis study shows that physicians’ employability and work experiences are affected by the COVID-19 pandemic. Work experiences vary for physicians with different specialties. These varieties stress the importance of attention for physicians’ individual needs and challenges regarding working during the COVID-19 pandemic and the possibility of continuing work in the aftermath of this crisis. Based on this, physicians can be offered tailor-made solutions. This is important to maintain a healthy and employable workforce, which is essential for a sustainable healthcare system.

Transferring Knowledge on Motor Development to Socially Vulnerable Parents of Infants: The Practice of Health Visitors

Parents are a determinant factor in a child’s development of motor skills. Studies show that programmes in which health visitors supervise parents may improve infants’ motor skills. This study examines which factors health visitors have found to enhance and hamper the implementation of a motor development programme among socially vulnerable parents of infants. The data consist of three group interviews with 4 health visitors in each (12 health visitors in total) and a subsequent member check with 27 health visitors. All were audio-recorded and transcribed verbatim, and a thematic analysis was conducted. The results show that according to the health visitors, the programme increases the ability and willingness of parents to engage in co-producing its implementation. In particular, the materials that they hand out to the parents enhance the implementation. On the other hand, they perceive the limited time provided for the implementation, together with the many pressing needs of the families, as hampering the implementation. Consequently, the study can inform future policies and programmes for frontline workers and socially vulnerable parents of infants.

Analisis Ability to Pay dan Willingness to Pay Penggunaan Parkir di Pasar Banjaran Kabupaten Tegal

The problem of setting tariffs is often a point of conflict between communities and managers. On the one hand, the community wants tariffs at the lowest level according to their capabilities with satisfactory service, on the other hand, the management wants high rates that can generate satisfactory profits. Basically, the determination of parking rates in accordance with the ability and willingness of the community will make it easier for users of parking facilities to pay the tariffs, especially if balanced with adequate services and facilities. Formulate the problem in this study is how the ability and willingness to pay parking users in the Banjaran Market area and whether the existing parking rates are in accordance with the ability and willingness of parking users in the Banjaran Market?. The method used in this study is descriptive analysis method, descriptive is a systematic, actual and accurate depiction of facts, data on events being studied. Analysis is the arrangement of data to obtain answers to questions that arise in research. For users of parking facilities for two-wheeled and four-wheeled vehicles on weekdays, the ATP value is obtained. The first hour tariff is Rp. 1,629.39, the progressive parking rate is Rp. 629, 39 WTP the tariff is Rp. Rp 1.388.08. For users of two-wheeled and four-wheeled vehicles on weekends, the ATP value for the first hour is Rp. Rp. 1,388.08 and the next hour tariff is Rp. 388.08 with a fixed WTP rate of Rp. 1388.08. From all calculations ATP is greater than WTP. The difference between the amount of ATP and WTP from the results of the analysis can occur due to several factors, one of which is the large percentage of parking fee allocation used as a component of ATP calculations that is not suitable for the tariffs applied at the Banjaran Market.

THE USE OF THE PHENOMENON OF SYNESTHESIA IN THE DEVELOPMENT OF MNEMONIC TECHNIQUES BY STUDENTS

Рассматривается проблема разработки и апробации комплекса мнемотехнических приемов «Синестет» в рамках внедрения в образовательный процесс школ и вузов учебного курса «Основы мнемотехники». Проблема обучения мнемотехникам является актуальной для отечественной и зарубежной психолого-педагогической науки и образовательной практики, так как воспроизведение большого количества учебной (научной) информации требует использования ресурсов памяти обучающихся, а на фоне имеющегося дефицита специальных методик и техник запоминания данный процесс становится неэффективным. Теоретической основой исследования являются работы в области нейропсихологии, психофизиологии, нейропедагогики, нейродидактики. Особое внимание уделено изучению феномена синестезии. Результатом внедрения комплекса мнемотехнических приемов «Синестет» является развитие у обучающихся умения и готовности активизировать визуальную, аудиальную и кинестетическую память при восприятии, сохранении, переработке и воспроизведении учебной информации. Высокие результаты достигают обучающиеся, которые проявляют творческую активность и создают персональные системы более рациональной работы памяти на основе учета особенностей функционирования собственной модальности внутреннего опыта (репрезентативной системы). The article examines the problem of developing and testing the complex of mnemonic techniques «Synesthete» within the framework of introducing the training course «Fundamentals of mnemonics» into the educational process of schools and universities. The problem of teaching mnemonic technicians is relevant for domestic and foreign psychological and pedagogical science and educational practice, since the reproduction of a large amount of educational (scientific) information requires the use of students’ memory resources, and against the background of the existing shortage of special methods and techniques of memorization, this process becomes ineffective. The theoretical basis of the research is work in the field of neuropsychology, psychophysiology, neuropedagogy, neurodidactics. Particular attention is paid to the study of the phenomenon of synesthesia. The results of the use of this complex is the development of students – the ability and willingness to activate visual, auditory and kinesthetic memory in the perception, preservation, processing and reproduction of educational information. High results are achieved by students who are creative and create their own systems for more rational work of memory, based on taking into account their own neuropsychological characteristics – the modality of internal experience. The «Synesthete» complex complements and promotes the development of the main methods of mnemonics, such as: the method of associative connections; the method of «Places» for writing texts; eidotechnics; the method of memorizing numerical information and mathematical (chemical, physical) formulas, historical dates; the method of memorizing foreign words.

Family ownership and cooperative R&D: the moderating effect of political ties

Purpose This study aims to investigate the impact of family ownership on cooperative research and development (R&D). Drawing on the ability and willingness paradox framework in family business research, the authors suggest that family ownership influences cooperative R&D via two opposing mechanisms: power concentration and wealth concentration. It also deepens the current understanding of the boundary conditions of informal institutions for the impact of family ownership on cooperative R&D by investigating the moderating role of political ties. Design/methodology/approach The authors analyze a panel of 610 Chinese manufacturing family firms and 2,127 firm-year observations from 2009 to 2017. Fixed effects regression analysis is used to test the hypotheses, with the two-stage Heckman model to address sample selection bias. Findings The research findings indicate that family ownership has an inverted U-shaped relationship with cooperative R&D and political ties moderate the relationship in such a way that the inverted U-shaped relationship will be steeper in firms with more political ties than in firms with fewer political ties. Practical implications Family ownership influences firms’ cooperative R&D through the positive effect of power concentration and the negative effect of wealth concentration. Family owners should, therefore, take advantage of concentrated power, for instance, by adapting quickly and committing sufficient resources to cooperative R&D opportunities, while controlling path-dependent relationship development caused by concentrated family wealth. The effect of political ties on the relationship between family ownership and cooperative R&D is found to be a double-edged sword. Originality/value This study extends the ability and willingness paradox framework and provides novel insights into cooperative R&D in family businesses by integrating power concentration and wealth concentration associated with family ownership. Moreover, this study provides a contingency perspective and introduces the moderating role of political ties in shaping cooperative R&D in family firms.

Between Mao and Gandhi

From Eastern Europe to South Africa to the Arab Spring, nonviolent action has proven capable of overthrowing autocratic regimes and bringing about revolutionary political change. How do dissidents come to embrace a nonviolent strategy in the first place? Why do others rule it out in favor of taking up arms? Despite a new wave of attention to the effectiveness and global impact of nonviolent movements, our understanding of their origins and trajectories remains limited. Drawing on cases from Nepal, Syria, India and South Africa, as well as global cross-national data, this book details the processes through which challenger organizations come to embrace or reject civil resistance as a means of capturing state power. It develops a relational theory, showing how the social ties that underpin challenger organizations shape their ability and willingness to attempt regime change using nonviolent means alone.

Inattention and Switching Costs as Sources of Inertia in Medicare Part D

Consumers’ health plan choices are highly persistent even though optimal plans change over time. This paper separates two sources of inertia, inattention to plan choice and switching costs. We develop a panel data model with separate attention and choice stages, linked by heterogeneity in acuity, i.e., the ability and willingness to make diligent choices. Using data from Medicare Part D, we find that inattention is an important source of inertia but switching costs also play a role, particularly for low-acuity individuals. Separating the two stages and allowing for heterogeneity is crucial for counterfactual simulations of interventions that reduce inertia. (JEL D12, G22, H51, I13, I18, L65)

Smartphone GPS Locations of Students’ Movements to and from Campus

For many university students, commuting to and from campus constitutes a large proportion of their daily movement, and therefore it may influence their ability and willingness to spend time on campus or to participate in campus activities. To assess student engagement on campus, we collected smartphone GPS location histories from volunteers (n = 280) attending university in a major Canadian city. We investigated how campus visit length and frequency were related to characteristics of the commute using Bayesian regression models. Slower commutes and commutes over longer distances were associated with more time spent but less frequent visits to campus. Our results demonstrate that exposure to campus life, and therefore the potential for student engagement, may relate not just to whether a student lives on or near campus, but also to urban environmental factors that interact to influence the commuting experience.

Provjera faktorske strukture hrvatske verzije upitnika „Fleksibilnost granica radne i obiteljske uloge“

FACTORS’ STRUCTURE OF CROATIAN VERSION OF THE QUESTIONNAIRE »BOUNDARY FLEXIBILITY OF WORK AND FAMILY ROLE The aim of this paper was to verify the factor structure and metric characteristics of the Croatian version of the questionnaire »Boundary Flexibility« (Matthews & Barnes-Farrell, 2010.). The survey was conducted on a convenient sample of 187 employed parents of underage children. In the data analysis, factor analysis and Spearman correlation coefficient were used. The three-factor structure of the questionnaire was obtained: the first factor »Family plans adjustment to the job requirements« contains six items (Cronbach alfa = 0.891), indicating readiness of respondents to adjust family plans to job requirements. The second factor in »Job requirements adjustment to the family role« (Cronbach alpha = 0.814) contains eight items, which point out the ability and willingness of respondents to adjust their job requirements to family obligations. The third factor, »Possibility of increased engagement at work without major difficulties in performing family obligations«, contains four items (Cronbach alpha = 0.784), and refers to the respondents’ ability to meet increased demands at work, without adverse effects and significant difficulties in the family role. Given that the extracted sub-scales are not fully matched to the factor structure of the original questionnaire, the obtained results point out to certain specifics in the application of the Croatian version of this questionnaire. Verification of the metric characteristics has shown the satisfactory reliability of the obtained sub-scales and the possibility of further application of this instrument. Key words: work-family role balance, boundary flexibility, metric characteristics of the questionnaire.