DOES CULTURE MATTER IN ART INFUSION? IMPLICATIONS FOR LUXURY ADVERTISING

2020 ◽  
Vol 2020 ◽  
pp. 150-150
Keyword(s):  
Art Infusion

Art Infusion: Ideal Conditions for STEAM

Art Education ◽  
2018 ◽  
Vol 71 (2) ◽  
pp. 22-27
Author(s):  
Tracey Hunter-Doniger
Keyword(s):  
Art Infusion

Experiential art infusion effect on a service’s brand: the role of emotions

2020 ◽  
Vol 36 (11-12) ◽  
pp. 1055-1075 ◽  
Author(s):  
Caroline Cuny ◽  
Mathieu Pinelli ◽  
Marianela Fornerino ◽  
Axel deMarles
Keyword(s):  
Art Infusion

Art infusion in retailing: The effect of art genres

2018 ◽  
Vol 85 ◽  
pp. 514-522 ◽  
Author(s):  
Kelly Naletelich ◽  
Audhesh K. Paswan
Keyword(s):  
Art Infusion

Effects of Congruence of Product, Visual Image, and Consumer Self-Image on Art Infusion Advertising

2015 ◽  
Vol 43 (10) ◽  
pp. 1725-1740 ◽  
Author(s):  
Jieun Lee ◽  
Junghyun Kim ◽  
Jinhyun Yu
Keyword(s):  
University Students ◽  
Purchase Intention ◽  
Visual Art ◽  
Positive Emotion ◽  
Visual Image ◽  
Consumer Response ◽  
Moderating Effects ◽  
Self Image ◽  
Image Congruence ◽  
Art Infusion

Although previous researchers have reported that use of visual art in advertising induces more positive responses in consumers than does no art, which variables are important in inducing these responses has been largely unexamined. We investigated the moderating effects on advertising of the congruence between product and visual image, and also the congruence between visual image and self-image. The sample consisted of 228 university students in Korea and the results showed that the students experienced stronger purchase intention when exposed to art infusion advertising with high levels of advertisement–product congruence and advertisement–self-image congruence than they did when the levels of congruence were low. Further, we found that positive emotion mediated the effects of art infusion advertising on attitude toward advertising only for a hedonic product, and that consumer response to art infusion advertising differed according to product type.

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