Campaign Management Shakeout

2002 ◽  
Author(s):  
Mitchell Kramer
Keyword(s):  
Campaign Management

Geospatial Campaign Management for Complex Operations

2010 ◽  
pp. 460-469
Author(s):  
Laura Stroh ◽  
Alper Caglayan ◽  
Tarek Rashed ◽  
Dustin Burke ◽  
Gerry Eaton
Keyword(s):  
Campaign Management

scholarly journals Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising

2021 ◽  
pp. 23-31
Author(s):  
Foued Sabbagh ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Communication Networks ◽  
Social Communication ◽  
Direct Impact ◽  
Campaign Management ◽  
Electronic Products ◽  
Internet Users ◽  
Electronic Marketing ◽  
Electronic Advertising

This paper aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Social communication networks are transformed into the promoting and marketing advertising forum in order to automatically attract customers without the need for traditional sales methods. In this sense, electronic marketing represents the space of commercial transactions of the future. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising.

Ontology-centric, Service-Oriented Enterprise Campaign Management System

2009 ◽  
Author(s):  
Wee-Tiong Ang ◽  
Wei-Peng Seeto ◽  
Francis Tan ◽  
Weng-Fai Tang ◽  
Rajaraman Kanagasabai
Keyword(s):  
Management System ◽  
Campaign Management ◽  
Service Oriented

Making it Work: Campaign Management

2014 ◽  
pp. 197-217
Author(s):  
Mike Clayton
Keyword(s):  
Campaign Management

Multiple Campaign Management

2008 ◽  
pp. 743-780
Author(s):  
Robert C. Blattberg ◽  
Byung-Do Kim ◽  
Scott A. Neslin
Keyword(s):  
Campaign Management
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