scholarly journals Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising

2021 ◽  
pp. 23-31
Author(s):  
Foued Sabbagh ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Communication Networks ◽  
Social Communication ◽  
Direct Impact ◽  
Campaign Management ◽  
Electronic Products ◽  
Internet Users ◽  
Electronic Marketing ◽  
Electronic Advertising

This paper aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Social communication networks are transformed into the promoting and marketing advertising forum in order to automatically attract customers without the need for traditional sales methods. In this sense, electronic marketing represents the space of commercial transactions of the future. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising.

scholarly journals Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising

2021 ◽  
Vol 1 (3) ◽  
pp. 23-31
Author(s):  
Foued Sabbagh
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Communication Networks ◽  
Social Communication ◽  
Direct Impact ◽  
Campaign Management ◽  
Electronic Products ◽  
Internet Users ◽  
Electronic Marketing ◽  
Electronic Advertising

This paper aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Social communication networks are transformed into the promoting and marketing advertising forum in order to automatically attract customers without the need for traditional sales methods. In this sense, electronic marketing represents the space of commercial transactions of the future. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising.

New Democracy in Digital Era through Social Media and News Online

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Communication Networks ◽  
Social Communication ◽  
Development Policy ◽  
Online News ◽  
Digital Era ◽  
The Social ◽  
New Democracy

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.

scholarly journals egoDetect: Visual Detection and Exploration of Anomaly in Social Communication Network

Sensors ◽  
2020 ◽  
Vol 20 (20) ◽  
pp. 5895
Author(s):  
Jiansu Pu ◽  
Jingwen Zhang ◽  
Hui Shao ◽  
Tingting Zhang ◽  
Yunbo Rao
Keyword(s):  
Social Networks ◽  
Anomaly Detection ◽  
Communication Networks ◽  
Social Communication ◽  
Detection Method ◽  
Detection Methods ◽  
Visualization System ◽  
Egocentric Network ◽  
Unsupervised Anomaly Detection ◽  
The Relationship

The development of the Internet has made social communication increasingly important for maintaining relationships between people. However, advertising and fraud are also growing incredibly fast and seriously affect our daily life, e.g., leading to money and time losses, trash information, and privacy problems. Therefore, it is very important to detect anomalies in social networks. However, existing anomaly detection methods cannot guarantee the correct rate. Besides, due to the lack of labeled data, we also cannot use the detection results directly. In other words, we still need human analysts in the loop to provide enough judgment for decision making. To help experts analyze and explore the results of anomaly detection in social networks more objectively and effectively, we propose a novel visualization system, egoDetect, which can detect the anomalies in social communication networks efficiently. Based on the unsupervised anomaly detection method, the system can detect the anomaly without training and get the overview quickly. Then we explore an ego’s topology and the relationship between egos and alters by designing a novel glyph based on the egocentric network. Besides, it also provides rich interactions for experts to quickly navigate to the interested users for further exploration. We use an actual call dataset provided by an operator to evaluate our system. The result proves that our proposed system is effective in the anomaly detection of social networks.

NEWS LITERACY SKILLS FOR INTERNET AND SOCIAL MEDIA USERS

2020 ◽  
Vol 10 (Special) ◽  
pp. 105-112
Author(s):  
Thi Yen Minh Tran ◽  
Thi Huong Pham
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Digital Media ◽  
Literacy Skills ◽  
The Internet ◽  
Media Usage ◽  
Internet Users ◽  
Fundamental Understanding ◽  
News Literacy ◽  
Massive Information

The 21st century is acknowledged as the age of information. Thanks to the development of science and technology, the audience become more active in absorbing and distributing information. However, the massive information on the Internet in general, and social networks in particular, is sometimes unreliable, inaccurate and untrustworthy, which can mislead the Internet users. By generalising the Internetand social media usage of Vietnameseaudience, the article provides a fundamental understanding ofinformation categorisation. By that, itsuggests several techniques todevelopcritical thinking and news literacy skills for audience tobecome a critical reader in the age of digital media.

scholarly journals Marketing Digital: O Poder Das Redes Sociais Na Venda De Produtos Educacionais / Digital Marketing: The Power of Social Media in Selling Educational Products

2021 ◽  
Vol 15 (57) ◽  
pp. 577-588
Author(s):  
Daniel Bezerra da Silva ◽  
Joana Dar’c Moreira Pimenta ◽  
Maria Zilvanir Pinheiro ◽  
Raimundo Edilberto Moreira Lopes
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Cell Phones ◽  
Digital Marketing ◽  
Quality Of Services ◽  
The Internet ◽  
Knowing That ◽  
Internet Users ◽  
The Subject

Resumo – Este artigo tem como objetivo refletir sobre o poder das redes sociais na venda de produtos educacionais, sabendo que o universo tecnológico se faz a cada dia mais presente na sociedade. Assim, aumentando o vínculo de empresa e cliente. Inicialmente foram realizadas pesquisas e análises em diversas fontes de literatura sobre marketing digital e redes sociais. Tais ações foram necessárias para um aprofundamento teórico sobre a temática. Após as análises literárias, foram elaborados questionários e aplicados em forma de entrevista, coletando assim, informações através do público alvo. A entrevista foi aplicada através de links do Google formulários onde realizou-se uma análise da utilização do uso das tecnologias e quais suas estratégias utilizadas no marketing para vender de forma rápida e satisfatória para seus clientes. Foram entrevistadas quatro empresas bem conceituadas na área educacional, todas elas utilizam a internet como fonte de venda assim promovendo as mesmas e suas mercadorias. Ainda existem dificuldades no marketing digital, muitos ainda não o utilizam de forma correta e positiva pois é algo inovador que precisa sempre está de acordo com a necessidade do cliente, construindo uma relação fortalecida buscando o maior número de atrações fazendo com que as conheça e se relacione bem alavancando os negócios. Hoje o marketing digital é uma das maiores modalidades do comercio devido ao grande número de usuários da internet. Afinal, o mesmo é feito não só por computadores e celulares mais por um conjunto de pessoas e ações que buscam a melhoria e a qualidade de serviços para seus negócios. Palavras-Chave: Tecnologias. Vendas. Consumidores. Abstract:This article aims to reflect on the power of social networks in the sale of educational products, knowing that the technological universe is increasingly present in society. Thus, increasing the bond between company and customer. Initially, research and analysis were carried out in various sources of literature on digital marketing and social media. Such actions were necessary for a theoretical deepening on the subject. After the literary analyses, questionnaires were developed and applied in the form of an interview, thus collecting information from the target audience. The interview was applied through links from Google forms where an analysis of the use of the use of technologies was carried out and what are their strategies used in marketing to sell quickly and satisfactorily to their customers. Four reputable companies in the educational area were interviewed, all of which use the internet as a source of sales, thus promoting themselves and their goods. There are still difficulties in digital marketing, many still do not use it correctly and positively because it is something innovative that always needs to be in line with the customer's needs, building a strengthened relationship seeking the greatest number of attractions, making them know them and get to know them. relate well leveraging the business. Today, digital marketing is one of the biggest forms of commerce due to the large number of internet users. After all, the same is done not only for computers and cell phones, but also for a group of people and actions that seek to improve the quality of services for their businesses.Keywords: Technologies. Sales. Consumers.

Social Media as a New Emerging Tool of Marketing

2017 ◽  
pp. 1-10
Author(s):  
Rawan T. Khasawneh
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Media Marketing ◽  
Network Marketing ◽  
The Third ◽  
Electronic Marketing ◽  
Distinct Features

During the fast growth of social media, the ways companies usually use in their marketing are changed; social networks became a great approach for companies to improve their communication with customers. The wide usage of social networking sites and tools by individuals makes companies want to think carefully on how they can benefit from such usage in rebuilding their relationship with customers and increasing their engagement level. Such companies found that social media marketing is the solution through which companies and their customers will become much closer. This chapter covers three main sections where traditional marketing and electronic marketing concepts are reviewed in the first section. Then a detailed exploration of social networks and their distinct features is presented in the second section. Finally a discussion of social network marketing tools and its related technologies is explored in the third section.

NetLab

2012 ◽  
pp. 42-63 ◽  
Author(s):  
Dimitrina Dimitrova ◽  
Barry Wellman
Keyword(s):  
United States ◽  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Communication Networks ◽  
The United States ◽  
University Of Toronto ◽  
The United Kingdom ◽  
Job Searches ◽  
The University

This chapter discusses NetLab -- an interdisciplinary scholarly network studying the intersection of social networks, communication networks, and computer networks. Although centered at the University of Toronto, NetLab members come from across Canada and the United States as well as from Chile, Hungary, Israel, Japan, Norway, Portugal, and the United Kingdom. NetLab has developed since 2000 from an informal network of collaborators into a far-flung virtual laboratory. Its research focuses on the interplay between social and technological links, including the understanding of social capital in job searches and business settings, new media and community, Internet and personal relations, social media, households, networked organizations, and knowledge transfer in research networks.

scholarly journals The Role of Social Communication Tools in Education from the Saudi Female Students’ Perceptions

2016 ◽  
Vol 9 (8) ◽  
pp. 194 ◽  
Author(s):  
Nawal Hamad Mohamad Aljaad
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Communication ◽  
Female Students ◽  
Communication Tools ◽  
King Saud University ◽  
New Information ◽  
Saudi Female Students ◽  
Scientific Subject

<p class="apa">This study aims at identifying the role of social communication tools in education from the Saudi female students’ perspectives that are studying at the college of education in King Saud University-Riyadh. This study used a survey, which was distributed to 500 female students. The results showed that 90% of respondents used social media where 95% said social media improved interaction with other and raised the sense of social responsibility, 56% used all tools of social media. 45% used social media more than 6 hours daily. 61% believed that social networks promoted democratic values and spread political culture.62% of respondents used social media to do homework or academic projects and researches. 99% of respondents believed that social media allowed following new information about their academic specialty and obtained specialized scientific consulting. 79% of respondents believed that one goal of creating accounts in social networks were learning specific science knowledge or a foreign language. 9% of respondents benefited from social media in social educational consulting. 44% of respondents preferred to debate in scientific and educational topics. 84% of respondents agreed that social networks provided the opportunity to form relationships with those interested in a particular scientific subject and exchanged experiences and information with them.<strong></strong></p>

Does Rejection Still Hurt? Examining the Effects of Network Attention and Exposure to Online Social Exclusion

2018 ◽  
Vol 38 (2) ◽  
pp. 170-186 ◽  
Author(s):  
Jessica M. Covert ◽  
Michael A. Stefanone
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Exclusion ◽  
Communication Networks ◽  
Social Exchange ◽  
Emotional Responses ◽  
Cognitive Resources ◽  
Online Conversations ◽  
Social Media Platforms

Social media platforms archive the content and flow of social exchange across communication networks. This may present challenges for individuals because using these platforms increases the probability of observing exchanges among their friends in which they were unintentionally excluded. This study randomly assigned 194 participants to conditions where they were presented with written scenarios describing hypothetical online conversations between their close friends in which they were excluded or included. Results suggest that participants in the excluded condition experienced the most negative and least positive emotional responses. Further, participants with the tendency to devote cognitive resources to understanding their social networks—a construct we call network attention—were particularly sensitive to the stimuli. Network attention predicted negative emotional responses in the excluded condition and positive emotional responses in the included condition. Results are discussed in the context of communication and cognition via social media.

scholarly journals Defining the Types of «Fakers» in Social Media

2020 ◽  
pp. 231-236
Author(s):  
Jose Ramon Saura ◽  
Jonathan Gomez Punzon
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Information Overload ◽  
Academic Quality ◽  
Scientific Review ◽  
Internet Users ◽  
Political Relationships ◽  
The One ◽  
Real Person ◽  
Content Support

Nowadays, internet users spend much of their time on social networks, where they share and generate content, support the causes and activities they like, get in touch with their peers, and generate audio-visual content. Besides, they also share their opinions with other users, thus producing User-Generated Content (UGC). The authors noted that UGC lacks proven scientific, professional, or academic quality. However, when content is generated massively in social networks, it can get viral and achieve the most significant engagement of users in the community. Furthermore, there is evidence that the content with the most significant impact on other users is the one that achieves the greatest engagement and support. The scientific review analysis indicated that usually, the content that achieves more impact and engagement in social media is related to fake news or published by fake users. In this context, the present study aims to theorize and define the concept of «faker» based on a review of previous studies. Main results show that a «faker» is a user who is not a real person, but pretends to be such. Based on the results of the exploratory analysis, the following 6 types of users classified as fakers were identified and analyzed: conspiranoid (users who share compulsive and self-taught content in which they share minimal details of the theory they support, have powerful firm beliefs, and always find a way to verify their hypotheses); proselytizing (users who try to gain followers by any means and convince other followers to follow them); narcissists (users who base their content on love and attraction to themselves and generate false content that reflects their own image as the main message); creators of chaos (users whose main objective is to generate chaos in social networks and base their arguments and theories on personal, professional, or political relationships among other users to generate conflicts that will increase the chaos within a closed community); satyr humor (users who generate content focused on the satire targeting public, mythological, ideological, or other characters or entities and defame others by focusing on the actions of public characters); paranoid tyrants (users who focus on the analysis of the information overload, which makes it difficult to interpret the contents on the Internet today). In the frame of this paper, the authors provided a discussion of important theoretical and practical implications of obtained results for the marketing industry and digital marketing in social media. Keywords: faker, fake content, social media, social network, UGC.

Sign in / Sign up

Export Citation Format

Share Document