The effect of consumers’ Purchase Intention at Private Brand Product of Internet shopping mall

2011 ◽  
Vol 12 (3) ◽  
pp. 49-68 ◽  
Author(s):  
고장석 ◽  
정석원 ◽  
조중환
Keyword(s):  
Purchase Intention ◽  
Shopping Mall ◽  
Internet Shopping ◽  
Private Brand ◽  
Brand Product

scholarly journals Effects of the Flow of an Internet Shopping Mall upon Revisit Intention and Purchase Intention

2014 ◽  
Vol 4 (4) ◽  
pp. 27-38 ◽  
Author(s):  
Kwang-Keun Lee ◽  
◽  
Seong-Ho Ahn ◽  
Hyung-Deok Kim ◽  
Myoung-Kil Youn
Keyword(s):  
Purchase Intention ◽  
Shopping Mall ◽  
Internet Shopping ◽  
Revisit Intention

The Effect of Retailer Brand Equity on Attitude toward Private Brand of Internet Shopping Mall

2017 ◽  
Vol 4 (1) ◽  
pp. 37-60
Author(s):  
Ji Won Lim ◽  
Zhang Qi Yuan ◽  
Ra Gyung Lee ◽  
Jin Yong Park
Keyword(s):  
Brand Equity ◽  
Shopping Mall ◽  
Internet Shopping ◽  
Private Brand
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