scholarly journals The Placebo Effect in Marketing: the Ability of Country of Origin to Modify Product Performance

2015 ◽  
Vol 12 (5) ◽  
pp. 39-56 ◽  
Author(s):  
Fernanda Lazzari ◽  
Luiz Slongo
Keyword(s):  
Placebo Effect ◽  
Country Of Origin ◽  
Product Performance

scholarly journals The Effect of the Country of Origin on the Consumer, from the Placebo Effect Perspective

2015 ◽  
Vol 25 (2) ◽  
pp. 108-114
Author(s):  
Lavinia Muresan
Keyword(s):  
Placebo Effect ◽  
Country Of Origin ◽  
Current Paper ◽  
Healing Effect ◽  
Identical Product

Abstract Although it is mostly used in Medicine, the placebo effect has been exploited in Marketing as well, in recent years. In Medicine, the placebo effect is defined as the improving state of a patient as a result of administering a simulated treatment, without any therapeutic healing effect. The current paper presents the results obtained in the studies that tested the placebo effect in marketing, and the conclusions of an experiment in which the possibility of producing the placebo effect on the consumer when the country of origin of an identical product differs was tested

How to Psychologically Minimize Scratching Impulses

2014 ◽  
Vol 222 (3) ◽  
pp. 140-147 ◽  
Author(s):  
Ariane Sölle ◽  
Theresa Bartholomäus ◽  
Margitta Worm ◽  
Regine Klinger
Keyword(s):  
Cognitive Processes ◽  
Placebo Effect ◽  
Psychological Factors ◽  
Pharmacological Treatments ◽  
Physiological Basis ◽  
Psychological Mechanisms ◽  
Physical Complaints ◽  
Factors Influencing ◽  
The Impact ◽  
Placebo Model

Research in recent years, especially in the analgesic field, has intensively studied the placebo effect and its mechanisms. It has been shown that physical complaints can be efficiently reduced via learning and cognitive processes (conditioning and expectancies). However, despite evidence demonstrating a large variety of physiological similarities between pain and itch, the possible transfer of the analgesic placebo model to itch has not yet been widely discussed in research. This review therefore aims at highlighting potential transfers of placebo mechanisms to itch processes by demonstrating the therapeutic issues in pharmacological treatments for pruritus on a physiological basis and by discussing the impact of psychological mechanisms and psychological factors influencing itch sensations.

Antidepressant ‘Poop Out’ May Be Placebo Effect

2007 ◽  
Vol 37 (17) ◽  
pp. 29
Author(s):  
Timothy F. Kirn
Keyword(s):  
Placebo Effect

Rola kraju pochodzenia produktu w kształtowaniu postaw konsumentów

2002 ◽  
pp. 28-32
Author(s):  
Agnieszka Gardeła ◽  
Małgorzata Budzanowska
Keyword(s):  
Country Of Origin

Ścieranie się odmiennych trendów rynkowych: globalizacji i regionalizacji rodzi konsekwencje w zakresie kształtowania się postaw i zachowań konsumenckich. Uwzględniając odrębności narodowe i kulturowe konsumentów oraz zakodowane w ich świadomości stereotypy i opinie o poszczególnych krajach istotna staje się znajomość postaw konsumentów wobec produktów z uwzględnieniem kraju ich pochodzenia. Wspólną płaszczyzną rozważań dla powyższych zagadnień staje się zjawisko definiowane w literaturze przedmiotu jako country-of-origin (COO). Artykuł jest próbą przedstawienia tego zagadnienia na podstawie dorobku zachodnich i polskich badaczy.

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