In power line communication (PLC), coupling transformers are usually required for coupling, band-pass filtering and impedance matching. However, coupling transformer design involves so many parameters that it is typically an imprecise and experimental procedure. In addition, the cost and size of transformers prevent them from being an economic and compact solution for PLC couplers. This paper first analyzes a simplified, distributed parameter model of the power line, which can be used to calculate power line impedance easily and accurately. Next, a low-cost, band-pass matching coupler with compact architecture is designed to replace the coupling transformer for direct current PLC (DC-PLC), which ensures impedance matching on the basis of an accurate power line impedance instead of using an average value. Finally, simulations as well as laboratory tests are conducted under 95–125[Formula: see text]kHz (CENELEC B-band), which confirm the new coupler’s excellent band-pass filtering and impedance matching performance.