The objective of this study is to provide modern analytical and empirical tools for evaluation of the thermal-flow performance or design of air-cooled heat exchangers (ACHE) and cooling towers. This review consist various factors which effect the performance of ACHE. We introduced systematically to the literature, theory, and practice relevant to the performance evaluation and design of industrial cooling. Its provide better understanding of the performance characteristics of a heat exchanger, effectiveness can be improved in different operating conditions .The total cost of cycle can be reduced by increasing the effectiveness of heat exchanger.