The Effect of Attribute's Alignability and Categorization on Purchase Intention in Selecting Online Travel Products: Focusing on the Moderating Effect of Self-Regulatory Mode

2019 ◽  
Vol 43 (3) ◽  
pp. 219-233
Author(s):  
Ga-Yeon Ryu ◽  
Seong-Chan Jo ◽  
Jae-Bin Cha
Author(s):  
Roszi Naszariah Nasni Naseri ◽  
Nik Rahila Wan Ibrahim ◽  
Maryam Mohd Esa ◽  
Nurul Zamratul Asyikin Ahmad ◽  
Siti Noraziana Azis ◽  
...  

2020 ◽  
Vol 23 (2) ◽  
pp. 189-202 ◽  
Author(s):  
Mahir Pradana ◽  
Rubén Huertas-García ◽  
Frederic Marimon

The purpose of this paper is to investigate the factors that influence purchase intention of halal food among Spanish Muslim consumers. Data were obtained from a survey of 228 consumers living in various regions of Spain, then analyzed using the partial least squares technique. Our results showed that product awareness does not have an effect on purchase intention while other constructs do, including the mediating effect of consumers’ attitude towards halal label and moderating effect of religious involvement. This study thus contributes to the advancement of knowledge on factors that motivate the purchase intention of halal food.


2019 ◽  
Vol 16 (2) ◽  
pp. 291-307 ◽  
Author(s):  
Salmi Mohd Isa ◽  
Phaik Nie Chin ◽  
Irene Liew

Purpose Few studies exist which delve into the possible factors that prevent ethically minded consumers from translating their ethical perceptions into ethical purchase intention (EPI). Thus, this study aims to explore how consumers assess corporate social responsibility (CSR) based on several influencing factors toward EPI, with CSR skepticism (SKP) as a moderator. Design/methodology/approach This cross-sectional study is conducted through a self-administered questionnaire and uses a positive research approach with a quantitative basis of enquiry. The partial least squares–structural equation modeling- model is used to examine the causal relationship between seven independent variables of CSR assessment (i.e. CSR awareness, knowledge of CSR position of company, cause importance, price consciousness, CSR image of company, credibility of CSR efforts and peer influence) with EPI. In addition, this study also examines the moderating effect of SKP in the relationship. Findings The findings show that CSR assessment factors are important to convert mere purchase criteria into EPI and SKP does play a significant role in weakening the relationship. Originality/value This study examines the moderating effect of CSR skepticism, the exploration of which still remains very limited in current literature.


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