Spanish Muslims’ halal food purchase intention
2020 ◽
Vol 23
(2)
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pp. 189-202
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Keyword(s):
The purpose of this paper is to investigate the factors that influence purchase intention of halal food among Spanish Muslim consumers. Data were obtained from a survey of 228 consumers living in various regions of Spain, then analyzed using the partial least squares technique. Our results showed that product awareness does not have an effect on purchase intention while other constructs do, including the mediating effect of consumers’ attitude towards halal label and moderating effect of religious involvement. This study thus contributes to the advancement of knowledge on factors that motivate the purchase intention of halal food.
2020 ◽
Vol 2
(01)
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pp. 31-45
Keyword(s):
2021 ◽
Vol 16
(5)
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pp. 1612-1630
2019 ◽
Vol 20
(1)
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pp. 131-148
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Keyword(s):
2020 ◽
Vol 11
(4)
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pp. 384
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2019 ◽
Vol 11
(1)
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pp. 31-49
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