The effects of food O2O quality on consumer trust, attitude, and purchase intention: Focused on the moderating effect of purchase frequency and age

2018 ◽  
Vol 27 (6) ◽  
pp. 55-73
Author(s):  
Jee-Won Kang ◽  
Young Namkung
Keyword(s):  
Purchase Intention ◽  
Moderating Effect ◽  
Consumer Trust ◽  
Purchase Frequency

scholarly journals Determinant of Consumer Attitude towards Online Purchase Intention of Halal Cosmetic: Moderating Effect of Customers Experience

2021 ◽  
Vol 11 (7) ◽  
Author(s):  
Roszi Naszariah Nasni Naseri ◽  
Nik Rahila Wan Ibrahim ◽  
Maryam Mohd Esa ◽  
Nurul Zamratul Asyikin Ahmad ◽  
Siti Noraziana Azis ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Moderating Effect ◽  
Consumer Attitude ◽  
Online Purchase

scholarly journals Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic

2021 ◽  
Vol 13 (18) ◽  
pp. 10221
Author(s):  
Sufyan Habib ◽  
Nawaf N. Hamadneh
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Research Work ◽  
Mobile Internet ◽  
Growth Potential ◽  
Internet Technology ◽  
Consumer Trust ◽  
Online Purchase ◽  
The Impact

E-commerce industry has witnessed a phenomenal growth globally due to the sudden spread of the COVID-19 pandemic and the advancement of mobile Internet technology, with fast adaption of online shopping technologies by the customers. Previously, online shopping was only available in a few product categories and to a select group of consumers. The COVID-19 guidelines related to safety, physical distancing, closure, lockdown, and other restrictions have insisted that consumers shop online. Because of e-commerce growth, the grocery (FMCG) industry is also equipped with advanced technologies such as the Internet of Things (IoT), cloud computing, and block chain technology. This paper analyzes the UTAUT2 model and its influence on perceived risk and consumer trust in online purchase intention of grocery categories of products among Indian customers. We tried to analyze the growth potential of new technologies in grocery retail and formulated the hypotheses. The results showed that the spread of COVID-19 pandemic had a significant influence on the online shopping behavior of Indian customers. The outcome of the study partly assists businesses in understanding the impact of the factors of consumer adaption of technology, perceived risk associated with online transaction, consumer trust in online technologies and consumer online purchase intention of grocery products. To promote e-commerce in India, the current study suggests that marketers should try to develop consumer trust and lowering the perceived risk associated with online shopping. Some management implications and future area of study based on empirical findings are also highlighted in the present research work.

Consumer confusion moderates the inertia–purchase intention relationship

2018 ◽  
Vol 46 (3) ◽  
pp. 387-394 ◽  
Author(s):  
Jerry Yuwen Shiu ◽  
Shian-Yang Tzeng
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Belief System ◽  
Consumer Trust ◽  
Convenience Store ◽  
Convenience Stores ◽  
Consumer Confusion ◽  
Short And Long Term ◽  
The Relationship

We investigated the moderating effect of consumer confusion on the relationship between inertia and purchase intention. Customers (N = 166) were approached randomly with a request to complete our survey as they finished shopping at a convenience store in Taiwan in August 2014. The results revealed that the purchase intention behavior relied on consumer inertia, which increased when consumers were confused because they were less capable of making rational buying decisions when choosing between retailer brands in the marketplace. In a marketing campaign context, our findings show that substantial differentiation is crucial for convenience store chains to strengthen the belief system and behavioral routines of their customers, thereby helping the convenience stores to strengthen their brand image, build consumer trust, achieve a competitive advantage, and capture a greater share of the market in both the short and long term.

scholarly journals Spanish Muslims’ halal food purchase intention

2020 ◽  
Vol 23 (2) ◽  
pp. 189-202 ◽  
Author(s):  
Mahir Pradana ◽  
Rubén Huertas-García ◽  
Frederic Marimon
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Purchase Intention ◽  
Religious Involvement ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Food Purchase ◽  
Halal Food

The purpose of this paper is to investigate the factors that influence purchase intention of halal food among Spanish Muslim consumers. Data were obtained from a survey of 228 consumers living in various regions of Spain, then analyzed using the partial least squares technique. Our results showed that product awareness does not have an effect on purchase intention while other constructs do, including the mediating effect of consumers’ attitude towards halal label and moderating effect of religious involvement. This study thus contributes to the advancement of knowledge on factors that motivate the purchase intention of halal food.

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