Understanding Decision-making Process of Travel with Pet Dogs Using the Model of Goal Directed Behavior(MGB)

2021 ◽  
Vol 45 (8) ◽  
pp. 105-124
Author(s):  
Do-Young Chang
Keyword(s):  
Decision Making ◽  
Decision Making Process ◽  
Pet Dogs ◽  
Goal Directed Behavior

An Integrated Model of Pop Culture Fans’ Travel Decision-Making Processes

2017 ◽  
Vol 57 (5) ◽  
pp. 687-701 ◽  
Author(s):  
SoJung Lee ◽  
HakJun Song ◽  
Choong-Ki Lee ◽  
James F. Petrick
Keyword(s):  
Decision Making ◽  
Conceptual Framework ◽  
Explanatory Power ◽  
Pop Culture ◽  
Integrated Model ◽  
Decision Making Process ◽  
Decision Making Processes ◽  
Aida Model ◽  
Travel Decision ◽  
Goal Directed Behavior

This study integrated the Model of Goal-directed Behavior (MGB) and the Attention, Interest, Desire, and Actions (AIDA) model into a conceptual framework to examine how pop culture influences decisions to visit a pop culture–featured destination. Findings revealed that visit intentions were significantly influenced by variables in the two models (MGB and AIDA), highlighting that attention to pop culture and positive anticipated emotions played important roles in unifying them. Results suggest that the integrated framework offers a comprehensive and coherent perspective on the complicated decision-making process of pop culture fans, which enhances the explanatory power for predicting future intentions. Thus, this paper offers an innovative approach to integrating models from the disciplines of psychology and advertising.

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