A Study on Suncheon Bay National Garden Visitors’ decision-making process Using Extended Model of Goal-directed Behavior

2021 ◽  
Vol 45 (1) ◽  
pp. 27-38
Author(s):  
Hee-Yeob Kang ◽  
Kwang-Bong Suh
Keyword(s):  
Decision Making ◽  
Decision Making Process ◽  
Extended Model ◽  
Goal Directed Behavior

scholarly journals Role of Non-Pharmaceutical Interventions for COVID-19 in Cruise Tourists’ Decision-Making Process: An Extended Model of Goal-Directed Behavior

2021 ◽  
Vol 13 (10) ◽  
pp. 5552
Author(s):  
Wenjie Xu ◽  
Hyo-Jin Youn ◽  
Choong-Ki Lee
Keyword(s):  
Decision Making ◽  
Behavioral Intentions ◽  
Online Survey ◽  
Decision Making Process ◽  
Extended Model ◽  
Proposed Model ◽  
Goal Directed Behavior ◽  
Practical Implications ◽  
Pharmaceutical Interventions

This study developed an extended model of goal-direct behavior (EMGB) to investigate the role of non-pharmaceutical interventions (NPIs) in predicting latent cruise travelers’ decision-making process in the COVID-19 pandemic context to foster the growth of a sustainable cruise business. An online survey was conducted for Korean respondents with experience of being on a cruise, and a total of 288 valid data were collected. The proposed model was examined using SmartPLS 3.0. Results show that in general, antecedents of MGB affected the desire, which in turn influenced cruise travelers’ behavioral intentions. Desire was also found to affect NPIs, which influenced behavioral intentions. Results reveal that the perception of COVID-19 affected NPIs and behavioral intention during COVID-19. Findings provide academia with theoretical implications and cruise managers with practical implications.

An Integrated Model of Pop Culture Fans’ Travel Decision-Making Processes

2017 ◽  
Vol 57 (5) ◽  
pp. 687-701 ◽  
Author(s):  
SoJung Lee ◽  
HakJun Song ◽  
Choong-Ki Lee ◽  
James F. Petrick
Keyword(s):  
Decision Making ◽  
Conceptual Framework ◽  
Explanatory Power ◽  
Pop Culture ◽  
Integrated Model ◽  
Decision Making Process ◽  
Decision Making Processes ◽  
Aida Model ◽  
Travel Decision ◽  
Goal Directed Behavior

This study integrated the Model of Goal-directed Behavior (MGB) and the Attention, Interest, Desire, and Actions (AIDA) model into a conceptual framework to examine how pop culture influences decisions to visit a pop culture–featured destination. Findings revealed that visit intentions were significantly influenced by variables in the two models (MGB and AIDA), highlighting that attention to pop culture and positive anticipated emotions played important roles in unifying them. Results suggest that the integrated framework offers a comprehensive and coherent perspective on the complicated decision-making process of pop culture fans, which enhances the explanatory power for predicting future intentions. Thus, this paper offers an innovative approach to integrating models from the disciplines of psychology and advertising.

Sign in / Sign up

Export Citation Format

Share Document