The role of perceived ethics in the decision-making process for responsible tourism using an extended model of goal-directed behavior

Author(s):  
Myung Ja Kim ◽  
Joo Yeon Park ◽  
Choong-Ki Lee ◽  
Jin Young Chung
2021 ◽  
Vol 13 (10) ◽  
pp. 5552
Author(s):  
Wenjie Xu ◽  
Hyo-Jin Youn ◽  
Choong-Ki Lee

This study developed an extended model of goal-direct behavior (EMGB) to investigate the role of non-pharmaceutical interventions (NPIs) in predicting latent cruise travelers’ decision-making process in the COVID-19 pandemic context to foster the growth of a sustainable cruise business. An online survey was conducted for Korean respondents with experience of being on a cruise, and a total of 288 valid data were collected. The proposed model was examined using SmartPLS 3.0. Results show that in general, antecedents of MGB affected the desire, which in turn influenced cruise travelers’ behavioral intentions. Desire was also found to affect NPIs, which influenced behavioral intentions. Results reveal that the perception of COVID-19 affected NPIs and behavioral intention during COVID-19. Findings provide academia with theoretical implications and cruise managers with practical implications.


2020 ◽  
Vol 15 (1) ◽  
pp. 29-45
Author(s):  
Gyunghoon Kim ◽  
Laura W. Jodice ◽  
Lauren N. Duffy ◽  
William C. Norman

While sustainable tourism and responsible tourism share commonalities of guiding principles, responsible tourism places more emphasis on the behaviors of individual actors. However, little is known about how responsible tourists' behaviors are reconciled by their attitude toward tourism products' economic, cultural, and environmental contribution to a destination. This study explores the role of the tourists' attitude toward mariculture and perception of its benefits within the context of their travel decision-making process. Framed with the theory of planned behavior, this research examines tourists' perception of shellfish mariculture in relationship to their subjective knowledge about mariculture, attitude toward product quality of mariculture, and intention to be involved in marine tourism. This study suggests that the perception of benefits of the product are important considerations when tourists decide their travel activities in coastal destinations.


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