The roles of cultural worldview and authenticity in tourists’ decision-making process in a heritage tourism destination using a model of goal-directed behavior

2020 ◽  
Vol 18 ◽  
pp. 100500 ◽  
Author(s):  
Choong-Ki Lee ◽  
Muhammad Shakil Ahmad ◽  
James F. Petrick ◽  
Yae-Na Park ◽  
Eunkyoung Park ◽  
...  
2017 ◽  
Vol 57 (5) ◽  
pp. 687-701 ◽  
Author(s):  
SoJung Lee ◽  
HakJun Song ◽  
Choong-Ki Lee ◽  
James F. Petrick

This study integrated the Model of Goal-directed Behavior (MGB) and the Attention, Interest, Desire, and Actions (AIDA) model into a conceptual framework to examine how pop culture influences decisions to visit a pop culture–featured destination. Findings revealed that visit intentions were significantly influenced by variables in the two models (MGB and AIDA), highlighting that attention to pop culture and positive anticipated emotions played important roles in unifying them. Results suggest that the integrated framework offers a comprehensive and coherent perspective on the complicated decision-making process of pop culture fans, which enhances the explanatory power for predicting future intentions. Thus, this paper offers an innovative approach to integrating models from the disciplines of psychology and advertising.


Author(s):  
Donata Vianelli ◽  
Manuela Valta

In the last 10 years, cruise tourism has been frequently analyzed in the academic literature on leisure tourism. However, analysis of consumer behavior and the consumer-buying process is still limited, especially if the European market is taken into consideration. To address this gap in the literature, the authors analyzed how different attributes are evaluated by consumers in their decision-making process. In particular, the authors identified the role of the tourism destination among the different attributes that influence cruisers' choices. Using primary survey data from a sample of 4,002 German, Spanish, Italian, and French consumers, the analysis identifies the existence of consumer segments that give different levels of importance to the numerous attributes, including the tourism destination.


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