The Influence of Social Responsibility Activities in Community upon Corporate Brand Image

2014 ◽  
Vol null (31) ◽  
pp. 155-164
Author(s):  
김기선 ◽  
김종무
Keyword(s):  
Social Responsibility ◽  
Brand Image ◽  
Corporate Brand

The Effects of Mécénat on Corporate Brand Image

2016 ◽  
Vol 31 (2) ◽  
pp. 1
Author(s):  
Sung You Jun ◽  
Kyung Ho Kim ◽  
Ho-Taek Yi ◽  
Hye Kyung Park
Keyword(s):  
Brand Image ◽  
Corporate Brand

Diagnostics of the Corporate Brand Image as an Effective Way to the Formation of the Enterprise’s Positive PR-Factor

2021 ◽  
Author(s):  
Mykhailo Vedernikov ◽  
Maria Zelena ◽  
Lesia Volianska-Savchuk ◽  
Anastasiia Danilkova ◽  
Oksana Chernushkina ◽  
...  
Keyword(s):  
Brand Image ◽  
Corporate Brand

scholarly journals Corporate Social Responsibility, Brand Image and Firm Reputation in Mexican Small Business

2017 ◽  
Vol 7 (3) ◽  
pp. 38 ◽  
Author(s):  
Gonzalo Maldonado-Guzman ◽  
Sandra Yesenia Pinzón-Castro ◽  
Cid Leana-Morales
Keyword(s):  
Corporate Social Responsibility ◽  
Small Business ◽  
Social Responsibility ◽  
Brand Image ◽  
Research Paper ◽  
Medium Size ◽  
Firm Reputation ◽  
Marketing Literature ◽  
Corporate Social ◽  
Empirical Investigations

Several investigations are commonly found in marketing literature but there are relatively few theoretical and empirical researches that associate marketing with corporate social responsibility (CSR). There are even less empirical investigations that relate these two important constructs with firm reputation of enterprises aimed to small and medium-size enterprises (SMEs) which shows a clear void in literature regarding the existing relation between CSR activities, brand image of products or services created by enterprises and their firm reputation. For this reason, the main objective of this research paper is the analysis of the existing relation between CSR activities, firm reputation and brand image of products or services of SMEs by using a sample of 308 enterprises from Aguascalientes State. The results obtained show that CSR activities have positive and significant effects in both the firm reputation and brand image of products or services created by SMEs.

scholarly journals EFEKTIVITAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY PADA BANK SYARIAH MANDIRI DI KOTA AMBON

TAHKIM ◽  
2018 ◽  
Vol 14 (1) ◽  
Author(s):  
Maratun Shalihah ◽  
Mahwa Soraya Tuasikal
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Image ◽  
Brand Reputation ◽  
Public Company ◽  
Corporate Social

Bank Syariah Mandiri in Ambon City as part of a public company has social responsibility through the implementation of Corporate Social Responsibility (CSR) to help the community. The implementation of the CSR program at BSM in Ambon City aims to create a brand image and brand reputation as well as to create innovation. Without leaving the view of Beyond compliance or compliance plus which is a sincere encouragement to help in the implementation of CSR, in general the form of CSR programs is philantropy. The effectiveness of the CSR program on BSM from effectiveness aspects (benefits) and relevance aspects (suitability) received positive appreciation from the community because this aspect was felt to be able to provide benefits to the communities in the company's operating area.

The Influence of CSR on B2B Relationships

2018 ◽  
pp. 1-21
Author(s):  
Susan Saurage-Altenloh ◽  
Phillip M. Randall
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Brand Equity ◽  
Brand Management ◽  
Sustainable Competitive Advantage ◽  
Corporate Brand ◽  
B2b Relationships ◽  
Management Experience ◽  
Corporate Social

The chapter addresses how ethical actions deliver value through sustainable competitive advantage. Corporate social responsibility (CSR) has a proven role in developing audience trust that increases brand equity among target audiences and stakeholders, thus ensuring that the brand sustains its competitive advantage through improved profitability and reputation in the market. Not only do businesses have a social responsibility to the markets from which they earn revenues, but buyers expect ethical businesses to have an established CSR program in place. Businesses that engage in CSR activities within the process of corporate brand management experience stronger reputation that drives loyalty and sales, resulting in a competitive, sustainable market advantage.

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