A Study of the Effect of Shopping Experience in Virtual Reality and Augmented Reality on Consumer Decision Making: Analysis of Mediating Effect of Perceived Value

2020 ◽  
Vol 24 (0) ◽  
pp. 173-187
Author(s):  
Su Ji Hong ◽  
Sang-Lin Han
Keyword(s):  
Decision Making ◽  
Virtual Reality ◽  
Augmented Reality ◽  
Perceived Value ◽  
Mediating Effect ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Shopping Experience

Mediating Effect of Materialism on the Relationship between Socialization and Consumer Decision-Making Styles

2021 ◽  
pp. 231971452110528
Author(s):  
Sartaj Chaudhary ◽  
Ajoy Kumar Dey
Keyword(s):  
Decision Making ◽  
Mediating Effect ◽  
Consumer Decision Making ◽  
National Capital Region ◽  
Consumer Decision ◽  
Mediation Effects ◽  
Decision Making Styles ◽  
Young Consumers ◽  
Socialization Agents ◽  
The Relationship

Despite the importance of materialism as an influencer of consumer value, scant research has focused on its underlying association with socialization and consumer decision-making styles (CDMS). Based on the stimulus–response model, this study examined whether the relationship between socialization and hedonistic and utilitarian types of CDMS is mediated by materialism. Survey data from a sample of 1,050 young consumers from six schools of the national capital region of India were used to test the hypothesis. Confirmatory factor analysis affirmed socialization agents, materialism and CDMS as second-order constructs. Regression analyses were used to assess mediation effects in the relationship between socialization and hedonistic and utilitarian CDMS. Results show that materialism partially mediates the relationship between socialization agents and hedonistic CDMS but fully mediates the relationship between socialization and utilitarian CDMS. The results offer implications for practice and policymakers concerning young consumers. To further generalize the findings of this study, youngsters from different age groups with varying economic backgrounds should be probed. This is the first empirical article to investigate the mediating role of materialism in the context of socialization and CDMS.

Marketing on the Map: Visual Search and Consumer Decision Making

2010 ◽  
Author(s):  
Nicholas Lurie ◽  
Sam Ransbotham ◽  
Zoey Chen ◽  
Stephen He
Keyword(s):  
Decision Making ◽  
Visual Search ◽  
Consumer Decision Making ◽  
Consumer Decision

Impact of Online Social Media on Consumer Decision Making: A Study in Dehradun

2012 ◽  
Vol 3 (5) ◽  
pp. 379-381
Author(s):  
Dr. Aruna Kumar Mishra ◽  
◽  
Narendra Kumar Narendra Kumar ◽  
Abhishek Sharma
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Online Social Media

Consumer Consideration in the Consumer Decision Making

2015 ◽  
Vol 11 (1) ◽  
pp. 1-24 ◽  
Author(s):  
Dae Kyun Ko ◽  
◽  
Jung Sung Yeo
Keyword(s):  
Decision Making ◽  
Consumer Decision Making ◽  
Consumer Decision
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