BRAND POPULARITY AS AN ADVERTISING CUE AFFECTING CONSUMER EVALUATION ON SUSTAINABLE BRAND - A CROSS - CULTURAL COMPARISON OF CONSUMER DECISION MAKING STYLE OF KOREA, CHINA, AND RUSSIA -
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2001 ◽
Vol 38
(4)
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pp. 381-388
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2002 ◽
Vol 16
(2)
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pp. 149-156
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