BRAND POPULARITY AS AN ADVERTISING CUE AFFECTING CONSUMER EVALUATION ON SUSTAINABLE BRAND - A CROSS - CULTURAL COMPARISON OF CONSUMER DECISION MAKING STYLE OF KOREA, CHINA, AND RUSSIA -

2014 ◽  
Author(s):  
Haesung Whang ◽  
◽  
Ting Zhang ◽  
Ik Choi ◽  
Eunju Ko
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