Business model innovation with precision farming technology from the farmers point of view

Purpose The innovation of business model (BM) is a strategic process for many firms, from which depends competitiveness and sustainability. Despite its theoretical relevance in management sciences, research on business model innovation is in its infancy and lacks of research consistency and theoretical connections to the theme of “performance”. With the aim to contribute in bridging this gap, this paper aims to identify and analyse drivers of business model innovation performance. Design/methodology/approach This research is based on an integrative literature review methodology. Findings BMI performance drivers are conditions related to various dimensions (i.e. processes, resources, market, BM structure, etc). that, when fulfilled, allow the BMI to have higher performance. BMI performance drivers are antecedents of BMI performance, and their identification is of both theoretical and practical value. The authors find and report a set of 35 BMI performance drivers. Originality/value The value of this research is both theoretical and practical. From a theoretical point of view, the identified “Business Model Innovation performance drivers” define and identify a variable of BMI performance, from a practical perspective, and they provide a comprehensive set of key conditions whose attainment should be planned, pursued and monitored by managers.

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Business model innovation as a turnaround strategy

Journal of Strategy and Management ◽

10.1108/jsma-08-2019-0154 ◽

2020 ◽

Vol 13 (2) ◽

pp. 241-253

Author(s):

Masoumeh Hosseinzadeh Shahri ◽

Maryam Nematollahi Sarvestani

Keyword(s):

Business Model ◽

Design Methodology ◽

Business Model Innovation ◽

Point Of View ◽

Content Type ◽

Semistructured Interviews ◽

Turnaround Strategies ◽

Business Practitioners ◽

Model Components ◽

Practical Implications

PurposeThe purpose of this research is to determine the firms, innovations in the cases that have successfully overcome a decline and also to assess whether these innovations can be considered as business model innovations.Design/methodology/approachIn this paper, the data was collected from analyzing four case studies in different businesses through semistructured interviews with relevant internal experts.FindingsThe findings revealed that the innovation that had been taken was related to the constructs of their existing business model. Therefore, the business model innovation functions as a critical practice of turnaround strategy in the decline period.Research limitations/implicationsThe article provides the most important business model constructs in each business through which the related firm could overcome a decline in their life cycle. Since this paper has been studied in different unrelated businesses and due to the qualitative research nature, generalization cannot be ensured.Practical implicationsFrom the practical and managerial point of view, this article is useful as it defines the most important business model components in each industry and based on it, the similar companies can do innovation in their business model. It also helps the related companies in the same industry to develop and design their specific turnaround strategies.Originality/valueSo far, rare research has seen business model innovation as a turnaround strategy, and it can be claimed that till now, no research has been conducted in Iran in this context. Therefore, the business practitioners can employ innovation on the components of their existing business model to overcome a decline.

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