scholarly journals The Effect of Product Attributes on Brand Image, Customer Satisfaction and Loyalty in Cosmetics– Concentrated on the Home Shopping TV –

2012 ◽  
Vol 15 (5) ◽  
pp. 91-104
Author(s):  
Taeyoo Chun ◽  
No Hyun Park
Keyword(s):  
Customer Satisfaction ◽  
Brand Image ◽  
Product Attributes ◽  
Home Shopping ◽  
Customer Satisfaction And Loyalty

scholarly journals THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

2018 ◽  
Vol 16 (3) ◽  
pp. 457-466
Author(s):  
Erik Wahyu Indarto ◽  
◽  
Imam Suroso ◽  
Sudaryanto Sudaryanto ◽  
Nurul Qomariah ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Brand Image ◽  
Product Attributes

scholarly journals Assessing Customer Satisfaction And Acceptance On Perishable Goods In The Telepresent Environments

2010 ◽  
Vol 8 (9) ◽  
Author(s):  
Yoon C. Cho
Keyword(s):  
Customer Satisfaction ◽  
Statistical Analyses ◽  
Online Environment ◽  
Product Attributes ◽  
Home Shopping ◽  
Perishable Goods ◽  
Willingness To Adopt ◽  
Willingness To Purchase ◽  
Factor Regression ◽  
The Impact

Customer satisfaction and willingness to purchase a product in the telepresent environment varies based on how attributes of the products are easily determined. Considering the impact of the telepresent, this study explored factors that affect customer satisfaction and willingness to adopt perishable goods. This study also considered customer satisfaction and willingness to purchase products based on their previous experiences with online or other interactive home shopping wherein they encountered limitations in delivery of certain features or product attributes. The purpose of this study is to examine factors that affect customer satisfaction and willingness to purchase perishable goods in the online environment and how experiences with sensory goods (besides perishable goods) from online and other interactive home shopping channels affect satisfaction and willingness to purchase perishable goods. Surveys were conducted and statistical analyses, such as factor, regression, ANOVA, and ANCOVA, were applied to investigate the findings. Further, this study provides managerial and theoretical implications and offers suggestions for e-businesses.

Mainland Chinese Casino Visitors to Macau: Linking Service, Brand Image, Satisfaction and Loyalty

2020 ◽  
Vol 13 (1) ◽  
pp. 87-115
Author(s):  
Sow Hup Joanne Chan ◽  
Yim King Penny Wan ◽  
Miyoung Joen
Keyword(s):  
Customer Satisfaction ◽  
Future Study ◽  
Brand Image ◽  
Marketing Strategies ◽  
Mainland Chinese ◽  
Casino Industry ◽  
Revisit Intention ◽  
Service Brand ◽  
Promotional Marketing ◽  
Customer Satisfaction And Loyalty

Few studies have investigated the moderating influence of brand image on customer satisfaction and loyalty. The purpose of this study was to examine the link from casino service to satisfaction (affective and cognitive satisfaction) and loyalty (revisit intention and intention to recommend). The influence of brand image as a moderator was also proposed. A quantitative survey was conducted with 240 casino visitors in Macau. The findings demonstrate that cognitively and affectively satisfied customers were more inclined to revisit and recommend a casino. These relations were stronger for customers who scored higher in brand image than for those who scored lower. The moderating influence of brand image was supported for revisit intention but was not supported for recommendation. The study provides promotional marketing strategies for the casino industry and theoretical suggestions for future study.

scholarly journals PENGARUH SERVICE QUALITY, BRAND IMAGE, BRAND EQUITY DAN CORPORATE REBRANDING TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA TRANSMART INDONESIA

BISMA ◽  
2020 ◽  
Vol 14 (3) ◽  
pp. 191
Author(s):  
Raden Andi Sularso
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Brand Equity ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Corporate Rebranding ◽  
Customer Satisfaction And Loyalty

This study analyzes the effect of service quality, brand image, brand equity, and corporate rebranding on customer satisfaction and loyalty of Transmart. The sample consisted of 200 respondents taken using the random sampling technique. Data were analyzed using Structural Equation Modeling. The results prove that service quality, brand image, and brand equity affect customer satisfaction and loyalty of Transmart. Corporate rebranding has a direct effect on customer satisfaction but does not affect the customer loyalty of Transmart. Keywords: brand equity, brand image, corporate rebranding, service quality

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