Sampling Technique
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2021 ◽  
Vol 9 (2) ◽  
pp. 95-109
Silvia Putri Faridayanti ◽  
Robiyanto Robiyanto

The purpose of this study is to determine investors reactions to earnings announcements and unexpected earnings when facing stickiness cost. Sampling in this study used a purposive sampling technique with a total of 10 infrastructure companies listed on the IDX during 2015-2019. The analysis technique in this study uses panel regression analysis using EVIEWS 9. The results of this study indicate that there is no investor reaction to earnings announcements in infrastructure companies when there are low and high stickiness cost. However, when the company has a combined stickiness cost, there is an investor's reaction to the earnings announcement by seeing a positive CAR value which means good earnings quality. Unexpected Earning has no effect on companies that are facing stickiness cost, so the results of this study indicate that there is no investor reaction to unexpected earnings in infrastructure companies that have low, high, and combined stickiness cost. The conclusion of this study is that earnings information becomes less important in predicting future earnings.

2021 ◽  
Vol 16 (2) ◽  
Syaiful Anwar ◽  
Mhd Aldiansyah Lubis

The growing internet today encourages companies to determine the right marketing strategy to survive and win the competition from its competitors. Like using the Shopee application as an e-commerce or online trade used in marketing products and services. The population in this study were students of the Department of Pharmacy, Universitas Perintis Indonesia TA. 2017-2020 as many as 659 students. The research sample was 87 students with sampling technique using non-probability sampling technique with purposive sampling technique or sampling technique with certain considerations. Data collection was carried out by distributing questionnaires while data processing used validity tests, reliability tests, multiple linear regression analysis and t tests using SPSS version 20. The results of this test prove that service quality, price, product design and celebrity endorsers have a positive and significant influence. to purchasing decisions.

Dr. Mathanraj T ◽  
Saranya C

Rubber is one of the essential roles of horticultural crops in India. It has a commercial value and it assumes impotent from the point of view in employers working condition. The specific objectives of the study are as follows (i) To study the living and working condition of the rubber plantation in Kanniyakumari district. (ii) To analyze their level of income and expenditure. (iii) To give suggestion for improving the status and working condition of rubber plantation. The required information for the present study has been collected both from Primary and Secondary data. The information has been collected from the respondents through the separate interview schedule for the rubber plantation labour. The Secondary data required for the study were collected from the various books, Rubber the various articles published in Newspapers, and Magazine. The Samples were selected by Convenience Sampling Technique. The Total number were samples were collected 90 Respondents. The study was conducted among the select rubber plantation labours in Kanniyakumari district. The interview schedule has been used for collection of primary data from the rubber plantation labours employed in the factory. The analysis was done by the use of Excel and SPSS. The various statistically tools applied to analysis the primary data were presented analysis ANOVA analysis to arrive at required from the study. For effective analysis and easy understanding, the data were tabulated.

2021 ◽  
Vol 5 (2) ◽  
pp. 122-129
Kursiah Warti Ningsih ◽  
Dona Martilova ◽  
Ambiyar Ambiyar ◽  
Fadhilah Fadhilah

Increase someone's immunity actively against a disease, so that if one day exposed to the disease will not be sick or only experience minor illnesses need to be immunized. There are so many factors that influence it. As we know, that in society there are still different understandings about immunization, so there are still many babies and toddlers who do not get immunization services. The reasons given by parents regarding this were, among others, because their children were afraid of heat, were often sick, the family did not allow it, the place of immunization was far away, they did not know the place of immunization, and were busy / bothered, added to the current condition with the covid outbreak 19. Objective research is to find out how the mother's compliance with immunization during the pvidemic covid 19 at the Cahaya Bunda Clinic in Pekanbaru. All infants aged 0-12 months were 128 babies as samples with total sampling technique. Bivariate analysis using chi-square, 95% confidence level ((p = 0.05). From the results of the study found that the variables of maternal age, education, occupation, maternal anxiety, and family income towards maternal adherence to immunization during the pvidemic covid 19. It is expected that health workers will provide more education about the importance of immunization during the pandemic, but with covid prevention prevention health procedures 19.

2021 ◽  
Vol 2 (7) ◽  
pp. 1249-1255
Roberi Sepda Fian Sinaga ◽  
Hasruddin Hasruddin ◽  
Fauziyah Harahap

The aim of this study was to analyze the learning styles on microbiology lectures for students in the new normal era. This study was a non-experimental with quantitative data. The population were all the third semester students majoring in Biology, Universitas Negeri Medan who studied microbiology consisting of 6 classes totaling 180 people. The sample consisted of 3 classes of 60 people who were taken randomly using random sampling technique. The data analysis technique was carried out using inferential statistics. The results showed that students’ visual learning style obtained 71%, audio learning style obtained 64% in the good category and kinesthetic learning style obtained 63% were all in the good category. Of the three learning styles, the highest percentage was found in the visual learning style.

2021 ◽  
Vol 2 (2) ◽  
pp. 71-85
Edward Yohanes . ◽  
Lena Ellitan ◽  
C Marliana Junaedi .

This study aims to examine the effect of endorsers and social media advertising on consumer purchase decisions of Instagram social media users with brand awareness as a mediating variable. The research sample used in this study was 150 samples with a purposive sampling technique. The data used was primary data obtained by distributing questionnaires to Instagram social media users. The data analysis technique used was SEM with Smart PLS 3 software. The results show that social media advertising has a significant effect on brand awareness, endorsers have no effect on brand awareness, brand awareness has a significant effect on consumer purchase decisions, social media advertising has a significant effect on consumer purchase decisions, endorsers have a significant effect on consumer purchase decisions, social media advertising has no effect on consumer purchase decisions through brand awareness, and endorsers have no effect on consumer purchase decisions through brand awareness.

2021 ◽  
Vol 1 (1) ◽  
pp. 22-37
Shahtaj Waheed Khan

This research study attempts to understand impulsive buying behaviour, which is defined as "an individual type of buying behaviour whereby consumers repetitively spend more than they should, based on financial considerations." The study identified that personality traits such as Extraversion, Agreeableness, Conscientiousness, Neuroticism and Openness to experiences are statistically significant variables in affecting impulse purchase. A quantitative approach was implemented, and explanatory designs were used to describe the factors. The study targeted buyers of different shopping malls in Karachi. Of the unknown size of buyers, 384 visitors were sampled through the non-probability sampling technique. The study data were collected through a questionnaire and analyzed by using explanatory methods. The study concluded that the personality traits extraversion, conscientiousness, neuroticism, and openness have an association between impulse buying behaviour, however, there is no association between agreeableness and impulse buying behaviour.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Mona Jami Pour ◽  
Khadije Rafiei ◽  
Monireh Khani ◽  
Atena Sabrirazm

Purpose In recent years, the concept of gamification is one of the fastest-growing trends in the field of marketing to persuade, motivate and manipulate customer behavior. The application of gamification has become a priority for marketers as a new way of exploiting customers. Despite the increasing use of gamification mechanisms in marketing activities, there remain limitations. Although there is extensive literature in the field of customer experience and gamification, few studies have empirically examined how gamification influences customer experience by considering the mediating role of brand engagement in the online retailing context. Design/methodology/approach To obtain this aim, a cross-sectional survey was used. The statistical population was customers of online grocery retailers. The convenience sampling technique was used as a sampling technique. Out of 402 received questionnaires, 384 were selected for analysis. Structural equation modeling approach was applied to test the research hypotheses using AMOS 24 and SPSS 22 software. Findings The results indicated that all research hypotheses were supported. Gamification has a significant and positive impact on customer experience, gamification has a positive and significant effect on user customer brand engagement and customer brand engagement has a positive and significant impact on customer experience. Also, it revealed that customer brand engagement mediates between gamification and customer experience. Originality/value A review of the digital marketing literature reveals that there are few empirical studies, which adequately examined significant effective factors of customer experience in online grocery retailing; despite, the majority of researchers consider customer experience as the most important concept in digital marketing. The main contribution of this study is to examine the role of gamification on customer experience through the mediating role of customer engagement in the online grocery context. It adds value to the digital marketing and online retailing literature by providing new insight about determinants of customer experience in online grocery.

2021 ◽  
Vol 8 (8) ◽  
pp. 1387
Arpita Nag ◽  
Anjali Chaturvedi ◽  
Rina Kumari

Background: The basic food of infant is mother’s milk. Breastfeeding is the most effective way to provide a baby with a caring environment and complete food. It meets the nutritional as well as emotional and psychological needs of the infant. But there is tendency to replace the natural means of infant feeding and introduction of breast milk substitutes. So, breastfeeding deserves encouragement from all concerned in the welfare of children.Methods: A quantitative evaluative research approach and Quasi experimental one group pre-test post-test design was used. By using purposive sampling technique total 65 mothers of under two years children admitted in selected wards i.e.; pediatric and maternity ward at V.P.I.M.S., Lucknow, were selected to assess the effectiveness of an information booklet on knowledge regarding breastfeeding. Written permission was obtained from the authorities of Vivekananda Polyclinic and Institute of Medical Sciences, Lucknow, where the study was conducted.Results: In pre-test the majority of mothers, 50.80% had moderate knowledge, 40.00% of mothers had inadequate knowledge whereas 9.20% of mothers had adequate knowledge. In post-test majority 92.30% mothers had adequate knowledge, 7.70% mothers had moderate knowledge whereas none of the mothers had inadequate knowledge.Conclusions: The study concluded that after the distribution of information booklet on knowledge regarding breastfeeding mothers of under two-years children have gained their knowledge.

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