scholarly journals Antecedents and Consequences of Consumer Hope for the Brand of Hydroderm with the Moderating role of Brand Charisma

Author(s):  
Abbas Ali Rastgar ◽  
Ghazale Taheri ◽  
Hooshmand Bagheri Garbollagh ◽  
Omid Solati Nejad
2021 ◽  
Vol 128 ◽  
pp. 303-313
Author(s):  
Sheshadri Chatterjee ◽  
Ranjan Chaudhuri ◽  
Alkis Thrassou ◽  
Demetris Vrontis

Author(s):  
Anu Rani

Purpose: The present study seeks to conceptualise the role of social media engagement in purchasing intentions of gen Y and moderating role of trust and perceived risk. Design/methodology/approach: The paper draws upon the extant literature to present a series of research propositions relating to social media engagement. Findings: The study proposes a conceptual model based on the antecedents and consequences of social media engagement, and the moderating role of perceived risk and trust in the relationship between brand equity and purchase intentions. Research limitations: Being conceptual in nature, the paper needs to be empirically tested. Originality/value: The paper is among the first attempt to examine the moderating role of perceived risk and trust in the relationship between brand equity and purchase intention.


2017 ◽  
Vol 39 (1) ◽  
pp. 1-11 ◽  
Author(s):  
Jaepil Choi ◽  
Andrea Kim ◽  
Kyongji Han ◽  
Seongmin Ryu ◽  
Jong Gyu Park ◽  
...  

Kybernetes ◽  
2018 ◽  
Vol 47 (1) ◽  
pp. 186-207 ◽  
Author(s):  
Ayse Günsel ◽  
Erkut Altındağ ◽  
Selva Kılıç Keçeli ◽  
Hakan Kitapçı ◽  
Mahmut Hızıroğlu

Purpose The purpose of this paper is to develop a holistic model regarding the antecedents and consequences of organizational ambidexterity in the context of small and medium sized enterprises (SMEs), particularly for developing countries such as Turkey. Moreover, this paper also aims to reveal the moderating role of networking between organizational ambidexterity and firm performance. Design/methodology/approach By studying 105 SMEs engaged in small business and technology development centers (SBTDCs), structural equation modeling through SmartPLS is executed. Findings The findings show that: discipline and support positively influence the formation and the maintenance of organizational ambidexterity; organizational ambidexterity significantly contributes to firm performance; and the greater the networking the greater the relationship between exploitation capability and firm performance. Originality/value To date, there has been no systematic attempt in the extant literature to develop a holistic manner of organizational ambidexterity, with its antecedents and consequences in the context of SMEs in general, in SMEs of a developing country, Turkey in particular. Moreover, the moderating role of networking between organizational ambidexterity and a firm’s performance has never been examined.


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