Antecedents and consequences of ethnic tourist satisfaction: the moderating role of ethnic identity

2020 ◽  
Vol 15 (6) ◽  
pp. 597-611
Author(s):  
Fatemeh Maleki ◽  
Aram Gholamian
2021 ◽  
Vol 128 ◽  
pp. 303-313
Author(s):  
Sheshadri Chatterjee ◽  
Ranjan Chaudhuri ◽  
Alkis Thrassou ◽  
Demetris Vrontis

2019 ◽  
Vol 45 (1) ◽  
pp. 31-53
Author(s):  
Manish Das ◽  
Debarshi Mukherjee

In the era of globalization and technological advancements, ethnic identity (EID) is creating both opportunities as well as challenges for domestic and international marketers in formulating suitable marketing and branding strategies. This study attempts to investigate the role of EID in shaping consumers’ ethnocentric tendencies (CET). By analyzing data obtained from 385 surveys completed by Indian consumers, the study assessed the association of EID dimensions and consumer ethnocentrism. The findings showed that Association with Local Culture, Preserving Local Culture, Feelings towards Local Culture and Local Interpersonal Relationship enhance consumers’ CET. Materialism strengthens the effects of association for three EID dimensions and ethnocentrism, whereas acculturation weakens the association for three dimensions of EID. This study contributes to the literature, especially in the understanding of social identity theory. Practically, the findings are useful to marketers and retailers dealing with consumers in India in formulating their cultural branding strategies.


2019 ◽  
Vol 54 (9) ◽  
pp. 1417-1428 ◽  
Author(s):  
Sycarah Fisher ◽  
Lorey A. Wheeler ◽  
Prerna G. Arora ◽  
Joshua Chaudry ◽  
Jessica Barnes-Najor

2020 ◽  
Vol 49 (3) ◽  
pp. 291-305
Author(s):  
Amy E. Fisher ◽  
Sycarah Fisher ◽  
Chelsea Arsenault ◽  
Rachel Jacob ◽  
Jessica Barnes-Najor

Author(s):  
Anu Rani

Purpose: The present study seeks to conceptualise the role of social media engagement in purchasing intentions of gen Y and moderating role of trust and perceived risk. Design/methodology/approach: The paper draws upon the extant literature to present a series of research propositions relating to social media engagement. Findings: The study proposes a conceptual model based on the antecedents and consequences of social media engagement, and the moderating role of perceived risk and trust in the relationship between brand equity and purchase intentions. Research limitations: Being conceptual in nature, the paper needs to be empirically tested. Originality/value: The paper is among the first attempt to examine the moderating role of perceived risk and trust in the relationship between brand equity and purchase intention.


2017 ◽  
Vol 39 (1) ◽  
pp. 1-11 ◽  
Author(s):  
Jaepil Choi ◽  
Andrea Kim ◽  
Kyongji Han ◽  
Seongmin Ryu ◽  
Jong Gyu Park ◽  
...  

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